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As a Los Angeles-based design agency, we’ve witnessed the devastation the recent fires have caused throughout the city. The whole city has been impacted by the fires whether large or small. Now, more than ever, we feel a deep responsibility to give back to our community. One small way we’ve chosen to do that is […]

Who else loves private label design as much as we do? Every year we gather up the most festive products from the retail (or etail) holiday scene and share our favorites. This year, it’s the Private Label Edition. From classically indulgent to surprisingly clever to all out fun – our private label product list is […]

Since the Helms Bakery District in Culver City underwent its revitalization in the early 2000s, something essential has been missing. Over the years, the area has blossomed into a vibrant commercial hub, attracting hip, upwardly-mobile Angelenos with its array of shops and restaurants. But one key piece of the neighborhood’s history was absent: the bakery […]

One of the only things that keeps us going as summer comes to an end is that Pumpkin Spice season is upon us. The Pumpkin Spice Latte took over the whole season now expanding beyond going to your local Starbucks. Each season is exciting to see what companies partake in the trend, a now seasonal […]

2024 marked The Creative Pack’s 10-Year anniversary. To celebrate, we all gathered our cowboy hats and boots (not actually, though we were tempted to grab a pair when we were there) and headed to Austin. We were greeted with a warm Austin welcome at Paperboy. The waiter (we wish we got his name!) brought us […]

If you didn’t believe Melrose Hill is the next “it” spot, enter LA Grocery + Café, the newest addition to the area. LA Grocery + Café goes beyond just a new trendy market, its goal is to become a neighborhood destination for anyone of any economic status to find exactly what they wanted – making […]

The Earth Fare Crackers design takes a rather basic staple and turns it into a shelf standout, that feels exciting and fun. The bold color palette and graphic pattering, all inspired by the crackers themselves, are the defining features. While from far away the pattern can look like simple color blocking, when up close there […]

It was one of those rare cold and gloomy LA afternoons when we decided to visit Soft Spirits, the city’s first nonalcoholic bottle shop. While the weather outside might might have been frightful, the mood inside the boutique storefront was quite delightful. Established by Jillian Barkley in 2021 and situated on a popular stretch of […]

It’s that time of year again, where retailers are eager to show off the slate of seasonal products that they have been hard at work on for the past 12 months. The holiday season is tremendously important for retailers and suppliers, as it allows them to debut new and unique products and gauge the market […]

Our founder, Danielle, was interviewed on the Packaging Unboxd podcast with Evelio Mattos discussing all things private label. How do you get private label brands to compete against national brands? How your consumer knows what they want, and in turn as how you deliver what they need. Also, do you use personas to build such […]