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Since the Helms Bakery District in Culver City underwent its revitalization in the early 2000s, something essential has been missing. Over the years, the area has blossomed into a vibrant commercial hub, attracting hip, upwardly-mobile Angelenos with its array of shops and restaurants. But one key piece of the neighborhood’s history was absent: the bakery […]

One of the only things that keeps us going as summer comes to an end is that Pumpkin Spice season is upon us. The Pumpkin Spice Latte took over the whole season now expanding beyond going to your local Starbucks. Each season is exciting to see what companies partake in the trend, a now seasonal […]

2024 marked The Creative Pack’s 10-Year anniversary. To celebrate, we all gathered our cowboy hats and boots (not actually, though we were tempted to grab a pair when we were there) and headed to Austin. We were greeted with a warm Austin welcome at Paperboy. The waiter (we wish we got his name!) brought us […]

If you didn’t believe Melrose Hill is the next “it” spot, enter LA Grocery + Café, the newest addition to the area. LA Grocery + Café goes beyond just a new trendy market, its goal is to become a neighborhood destination for anyone of any economic status to find exactly what they wanted – making […]

The Earth Fare Crackers design takes a rather basic staple and turns it into a shelf standout, that feels exciting and fun. The bold color palette and graphic pattering, all inspired by the crackers themselves, are the defining features. While from far away the pattern can look like simple color blocking, when up close there […]

It was one of those rare cold and gloomy LA afternoons when we decided to visit Soft Spirits, the city’s first nonalcoholic bottle shop. While the weather outside might might have been frightful, the mood inside the boutique storefront was quite delightful. Established by Jillian Barkley in 2021 and situated on a popular stretch of […]

It’s that time of year again, where retailers are eager to show off the slate of seasonal products that they have been hard at work on for the past 12 months. The holiday season is tremendously important for retailers and suppliers, as it allows them to debut new and unique products and gauge the market […]

Our founder, Danielle, was interviewed on the Packaging Unboxd podcast with Evelio Mattos discussing all things private label. How do you get private label brands to compete against national brands? How your consumer knows what they want, and in turn as how you deliver what they need. Also, do you use personas to build such […]

Welcome Fatty Mart, the new it-spot in town located in Mar Vista. This is the newest venture of chef, David Kuo, of famed Westside modern Taiwanese restaurant, Little Fatty (which happens to be just around the corner). Now don’t be fooled, Fatty Mart isn’t just a Taiwanese market version of Little Fatty (though that would […]

Hot off the press…We are featured in the LA Business Journal about being a small business in Los Angeles today. We are a 9 year business that has constantly shown resilience through out the years – from starting a small business, to pivoting during the pandemic and now preparing for a potential recession to hit. […]