The Creative Pack Lessons

Launching a new package isn’t always the finish line. Once a product reaches the shelf and consumers begin interacting with it, brands gain invaluable real-world insights. Sometimes the answer isn’t a complete redesign, it’s what we call a “2.0,” or a refresh. Its a thoughtful evolution that builds on whats already working.  Most often, it’s […]

12 years ago, in February of 2014, The Creative Pack gathered for the very first time. We were 3 team members strong, and we lived by the mantra ‘Work Hard, Play Hard’. In fact, that message hung on the wall, over our desks in the form of an old Thrift shop painting. A $10 upcycle, […]

As grocery prices soar, and consumers shift their shopping strategies, we’re going to take a closer look at TCP’s bread & butter – Private Label Brands. 60% of our daily workflow is Private Label specific, and it’s been the backbone to our business for a decade, so let’s dig deeper. According to data from Nielson, […]