Press

We’re thrilled to announce the launch The Good Collective™ – a new exclusive wellness brand. The Good Collective™ offers clean label, high-quality wellness products made with purpose – for people, planet, and community. In partnership with INFRA, our team has designed 29 SKUs, launching in 3 high-demand wellness categories. Look for The Good Collective™ in 100 INFRA member stores across the nation.

Exciting News!We’re honored to have won two Design Skill Awards—a Silver for our work on Fresh Thyme Market’s Facial Care, and a Bronze for Rosie’s Ecomm Cookie Box. Fresh Thyme Market’s Facial Care We’ve partnered with Fresh Thyme Market for over a decade, and this project was a refreshing departure from their established look. While […]

We’re thrilled to share that we’ve won a 2025 Digital Design Award for our work with Mother’s Market on the launch of their new (redesigned) website. The site strikes a balance between modern and elevated design and ease of navigation, thoughtfully reflecting Mother’s current brand look and feel. With a clean, calm, and contemporary aesthetic, […]

Our founder, Danielle Kidney, was interviewed for KLS’s Together Talks. Learn how The Creative Pack became The Creative Pack – from Danielle’s journey from working for an agency to creating her own, to how Danielle approaches business as well as the highs and lows of being a business owner. Click here to read the full […]

Our founder, Danielle, was interviewed in Store Brands Magazine discussing our process on elevating private label packaging. It isn’t just about good design and standing out on shelf, its also understanding who your brand audience as well as what your product environment is. Read and learn more about The Creative Pack as well how to […]