Packaging Review

The Refresh – How Lolly’s Reimagined Its Brand Without Losing Its Flavor

A Modern Refresh That Stays True to Lolly’s Playful Roots When it came time to refresh the Lolly’s brand, our goal was clear: modernize the visual identity while staying true to the playful, premium spirit that sets Lolly’s apart. The result is a bold redesign that’s both refined and joyful — just like the chocolate-covered […]

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Our AAPI Owned CPG Packaging Design Picks

Inspired by our recent trip to Sua Superette, who only carries AAPI owned brands (which we love!), we decided to highlight some of our favorite designs we saw in the store. This was a hard one because there was so many to choose from, but here are a few. We had to feature Jing Gao’s, […]

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Our Dry January Packaging Design Picks

When we went to Soft Spirits for our latest Microgrocery feature, (see our blog post here) we were mesmerized by not only the innovation happening within the Non-Alcoholic space, but also the creativity in packaging design. While we don’t feel qualified to recommend what to drink based on taste, that is what Soft Spirits is […]

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