From Red Carpets to Refrigerators: The World of Celebrity CPG Brands
Once upon a time, celebrity partnerships meant perfume commercials with dramatic wind machines, smoldering stares in Guess jeans, and perfectly airbrushed faces whispering, “Because you’re worth it.” But fast-forward to 2025, and the rules of fame have shifted. These days, celebs aren’t just the glamorous face of a brand—they are the brand. Fame has spilled […]