Once upon a time, celebrity partnerships meant perfume commercials with dramatic wind machines, smoldering stares in Guess jeans, and perfectly airbrushed faces whispering, “Because you’re worth it.” But fast-forward to 2025, and the rules of fame have shifted. These days, celebs aren’t just the glamorous face of a brand—they are the brand. Fame has spilled […]
Since The Creative Pack is now 11 (Wow, time flies!), we thought it would be a great time to reintroduce ourselves and help you get to know the team better. Over the next months, we’ll be sharing a bit about each team member—from how long they’ve been with TCP and what their favorite part of […]
It is a brand synonymous with wealth, power and status. The mere mention of its name evokes equal parts envy, disdain and wonder. For celebrities and influencers, its cultural cachet can rival that of Disneyland (a visit for four people can be nearly as costly). It is symbolic of Los Angeles’ organic/non-GMO/paleo/free range health-conscious lifestyle. […]
Expo West is the buzziest food trade show you don’t want to miss, offering a first look at the latest innovations in the natural food and wellness space. Whether you’re discovering what your favorite brands are launching next or exploring exciting new brands with groundbreaking ideas, the experience is one to remember. The booths have […]
Wow, what a great way to start off 2025! We won awards for our packaging design! GDUSA Packaging Design Awards celebrates beauty, of course, but more importantly, the power of effective and strategic design to forge a connection at the moment of truth before, during and after the sale. We are happy to announce we […]
For over two years, we’ve been visiting, sharing, and reporting on microgrocery stores—also known as Shoppy Shops, a term coined in Emily Sundberg’s viral article—around Los Angeles. As designers in the food CPG world, we were intrigued by this new breed of store, distinct from the regular grocery stores we shop at on weekends. These […]
10 years ago, in February of 2014, The Creative Pack gathered for the very first time. We were 3 team members strong, and we lived by the mantra ‘Work Hard, Play Hard’. In fact, that message hung on the wall, over our desks in the form of an old Thrift shop painting. A $10 upcycle, […]
There are so many grocery conferences happening throughout the year from general food retail shows to specific speciality products like snacks, seafood, florals and more. This is your guide to figuring out which conferences might be right for you to attend. There is a short summary about each of the conferences happening the rest of […]
What better way to say “I love you” than with food? (Honestly, we can’t think of a better way!) Each year, more CPG and private label brands are embracing everyone’s favorite hallmark holiday—Valentine’s Day! While candy and chocolate are the classic go-tos, there’s no shortage of innovation when it comes to Valentine’s Day treats. As […]
As a Los Angeles-based design agency, we’ve witnessed the devastation the recent fires have caused throughout the city. The whole city has been impacted by the fires whether large or small. Now, more than ever, we feel a deep responsibility to give back to our community. One small way we’ve chosen to do that is […]
