Now that Nom Nom’s Scoopable Meal Clusters are officially out in the world, we’re taking you behind the scenes of the photoshoot that helped bring the packaging to life. Back in September 2025, we set out to capture photography for both the front of the packaging and supporting marketing imagery for the launch. And we […]
This year’s SuperZoo proved once again to be the mecca for all things pet, with innovative products packed across the showroom floor. While technology was certainly having its moment, from AI-powered smart feeders and health trackers to inventory dashboards, our focus was on the CPG products that are or could be hitting pet store shelves […]
Nom Nom came to The Creative Pack to develop packaging for “Nombles,” its innovative new line of Scoopable Meal Clusters. They are a pourable or scoopable-from-frozen and quick thawing to serve dog food for your favorite pup in just 15 minutes. These clusters are perfect for serving as your pet’s main meal and are also […]
The GDUSA Packaging Design Awards celebrate the power of packaging to tell a story, build a brand, elevate the consumer experience, drive purchase, and create a meaningful connection at the moment of truth. Spanning categories from Food & Beverage and Wine & Spirits to Beauty & Personal Care, Luxury, Sustainability, and more, the awards recognize […]
The Hiiibrand International Brand & Communication Design Awards is a global competition that recognizes excellence in branding, brand strategy, and communication design. Celebrating outstanding brand-building and design innovation, the awards honor work that advances the future of branding. We are proud to have been named a Professional Finalist for our branding and packaging design of […]
The Indigo Design Awards is an international competition that celebrates bold, innovative, and visionary work across multiple creative disciplines. This award program recognizing projects that challenge convention and help shape the future of design. We are proud to have received three awards this year: two Silver Awards for our branding and packaging design work on […]
Launching a new package isn’t always the finish line. Once a product reaches the shelf and consumers begin interacting with it, brands gain invaluable real-world insights. Sometimes the answer isn’t a complete redesign, it’s what we call a “2.0,” or a refresh. Its a thoughtful evolution that builds on whats already working. Most often, it’s […]
Meet Paola, one of TCP’s OGs, joining the team when The Creative Pack was just six months old! If there’s one thing you should know about her, it’s that no detail is ever left unfinished. With a background in architecture, she’s incredibly precise and technical. She’s our go-to for all things regulatory, and honestly, just […]
There is never a shortage of innovation at the Summer Fancy Food Show, and 2026 was no exception. While new products filled every aisle, one message rang louder than any other: we are still not over protein. If there was any lingering question about whether the protein craze has reached its peak, the answer is […]
For decades, food brands expanded in ways that felt obvious. A yogurt company launched more yogurt. A cereal brand moved into granola. A condiment company stretched into neighboring pantry staples. The logic was simple: stay close to what consumers already trust you for. Categories defined brands, and adjacency determined growth. But something appears to be […]
