We won 4 Vertex Awards! We are so lucky to work with our clients and winning some awards along the way doesn’t hurt. The Vertex Awards are the only global competition devoted exclusively to the art of Private Brand package design.The awards are judged by a highly esteemed panel of industry experts from around the […]
“Everything is bigger in Texas” might apply to most things in Austin, but not Tiny Grocer. The name says it all. Tiny Grocer is probably one of the smallest in Austin especially compared to the Whole Foods Lamar store and Home Depot size HEBs. Located at the end of busy South Congress sits Tiny Grocer […]
2024 marked The Creative Pack’s 10-Year anniversary. To celebrate, we all gathered our cowboy hats and boots (not actually, though we were tempted to grab a pair when we were there) and headed to Austin. We were greeted with a warm Austin welcome at Paperboy. The waiter (we wish we got his name!) brought us […]
If you didn’t believe Melrose Hill is the next “it” spot, enter LA Grocery + Café, the newest addition to the area. LA Grocery + Café goes beyond just a new trendy market, its goal is to become a neighborhood destination for anyone of any economic status to find exactly what they wanted – making […]
This isn’t our first time writing about Cookbook. However, we thought it is worth it to bring it back to the Microgrocery Series to do a 2.0 version, which is what Cookbook did with their new Larchmont location. Since Jon and Vinny, famous chefs of the LA restaurant scene, bought this once, hole in the […]
“Fresh” isn’t just a part of the name, and Carla’s Fresh Market isn’t your average neighborhood grocery store. Owner Ariell Ilunga wants to do things differently, and to stand out from the current crop of boutique grocers popping up around Los Angeles. From their hiring practices, to the produce and products they source, Carla’s Fresh […]
It is that time of year again where all your favorite CPG brands gather to show everyone in the industry what new, exciting things are on the horizon that will be hitting grocery store shelves soon. This event is called Expo West. The innovation is endless and overwhelming at times, but there always seems to […]
Our Founder, Danielle Kidney, was featured on podcast The Irresistible Factor. Learn all things CPG from the importance of branding and how it can impact one’s business as well as the challenges and common missteps Danielle has observed within CPG space. Click here to give it a listen!
The Earth Fare Crackers design takes a rather basic staple and turns it into a shelf standout, that feels exciting and fun. The bold color palette and graphic pattering, all inspired by the crackers themselves, are the defining features. While from far away the pattern can look like simple color blocking, when up close there […]
Known as the ultimate hallmark, commercialized, superficial holiday made for buying the stuffed pink teddy bear and overpriced red roses, Valentine’s Day is the ultimate day for love. And though some might roll their eyes, at the end of the day who doesn’t love, love? And why shouldn’t we celebrate that? We shopped around town […]
