Fresh Thyme Premium Organic Pasta Wins 2022 Vertex Silver Award

Make every night a pasta night with Fresh Thyme Market’s roll out of their new range of Premium, Organic Pastas. Its cooking made fun, fast, and healthy! With refreshed branding and vibrant color blocking, these designs have a contemporary feel, which helps this range stand out on the shelves. This can be especially helpful when […]

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Rockenwagner Bachelor Loaves Win a GDUSA Graphic Design Award

Rockenwagner is a local Los Angeles bakery that offers over hundreds of different thoughtfully handmade artisan breads, pretzels, pastries and more. All made fresh daily in their 24/7 20,000 sq ft facility using only clean, all natural ingredients. One can go visit their cafe in heart of Los Angeles, or check out a Southern California […]

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LA TERRA FINA TZATZIKI FETA DIP & SPREAD GDUSA AWARD WINNER

La Terra Fina is a host-forward brand – made for the consumers who want to spend more time in the moment and less time in the kitchen. Following the rebrand in 2018, The Creative Pack has continued to work with La Terra Fina to roll out the design on all, existing and new products. From […]

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The New Style Grocery Store Popping Up in Los Angeles

For me, going to a grocery store is not just pushing around a cart and checking off items on a shared notes app. It’s like walking through a museum, discovering the new items on the  shelves and studying the products and their packaging to almost find its greater meaning. While taking my time studying the […]

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PENTAWARDS TRENDS REPORT 2021-2022

We are honored to have our design for Levain Bakery Ecommerce featured on the Pentawards Trends Report 2021-2022, and to be highlighting the importance of diversity and inclusivity in illustration and packaging design. For the first time ever, Pentawards released a Trends Report featuring 10 key trends identified from this year’s competitions that will continue […]

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The Creative Pack 8th Anniversary

Hey, I’m Josh – I am a designer at The Creative Pack. The Creative Pack holds a special place in my heart. This is where I had my first internship while I was attending art school and it served as my entry point into the professional world of design. It is also my first job […]

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PICCINI NAMING + AWARD WINNING BRANDING

It all began as a store space and concept. It’s your local fast casual spot to bring home to the family after a long day, where cooking seems like the last thing you would want to do. When described as “fast casual” this doesn’t mean drive thru or “ready in 30” quality – its food […]

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THRIVING IN UNPRECEDENTED TIMES

By Derrick Teal Read full article on Packaging Strategies Born on the Upper West Side of Manhattan, Levain Bakery is famous for its thick, gooey cookies available in an assortment of flavors. With the popularization of its baked treats growing across the country prior to the pandemic, the 26-year-old New York institution was already underway […]

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Levain Wins For NYC Mural Series!

We are very excited to announce LEVAIN BAKERY has won Silver in the 50th Creativity International Awards for their commissioned Mural Map Series. The following illustrated & hand painted series was recognized within the Environmental Graphics category: Upper East Side Mural Map Noho Mural Map Williamsburg Mural Vignettes Georgetown Mural Vignettes More about the Commissioned Series: In 2019, […]

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think! Launches New Eye-Catching Protein Oatmeal

‘Eat well, live well, feel great!’ are words to live by according to health conscious brand, think!® (formerly thinkThin). Following a recent redesign to their famous High Protein Bars, we partnered with think!® to update their line of Protein + Fiber Oatmeal Cups and Cartons. The design objective was to integrate their new colorful branding […]

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