For retailers, Thanksgiving starts early. While consumers are enjoying the fun & sun, heating up the grill and enjoying their summer break, retail experts behind the scenes are already thinking about OND (October, November, December). Whether you’re a national retailer or small business, it’s true what they say, ‘Christmas is in July’. Does that mean […]
In the past, we’ve examined a variety of Thanksgiving CPG products to share the latest trends and highlight items you might want to try during the holiday season. This year, we took a different route and focused on grocery-store Thanksgiving catering. How retailers are elevating their Thanksgiving menus to stand out—using unique dishes, inventive flavor […]
This year we had the pleasure of attending the IFP Show in Anaheim, and the show floor was full of energy. The convention center was packed with everyone from major industry leaders to the brands you unknowingly buy every week. And if one thing was clear, it’s that the produce world is evolving. Across hundreds […]
Meet Heather — the OG TCP member. She’s been here since day one, dreaming up the kind of mind-blowing concepts that somehow go from “wait, what if…?” to sitting proudly on grocery shelves. Creative powerhouse? Yup. Strategic brain and copywriter extraordinaire? Also yes. When she’s not building mood boards that spark a thousand ideas, she’s […]
In this episode of DTC Pod, our founder, Danielle, breaks down the behind-the-scenes process of creating packaging that not only looks great but also delivers on function, compliance, and scalability. She covers everything from the earliest stages of design and competitor audits, to the nuances of materials, regulatory requirements, and print production. Danielle shares practical […]
We’re thrilled to announce the launch The Good Collective™ – a new exclusive wellness brand. The Good Collective™ offers clean label, high-quality wellness products made with purpose – for people, planet, and community. In partnership with INFRA, our team has designed 29 SKUs, launching in 3 high-demand wellness categories. Look for The Good Collective™ in 100 INFRA member stores across the nation.
October has a way of reshaping the snack aisle. Shelves trade their neutral tones for bold pops of orange and familiar favorites get a seasonal twist. Whether you’re planning a party, stocking up for trick-or-treaters or just keeping a few favorites on hand, this season turns everyday snacks into something a little more special. This […]
A Modern Refresh That Stays True to Lolly’s Playful Roots When it came time to refresh the Lolly’s brand, our goal was clear: modernize the visual identity while staying true to the playful, premium spirit that sets Lolly’s apart. The result is a bold redesign that’s both refined and joyful — just like the chocolate-covered […]
This year, The Creative Pack celebrates its 11th anniversary! To mark the occasion, Danielle and the team traveled to sunny Santa Barbara for their annual retreat. Sometimes referred to as the “American Riviera,” the city is known for its beautiful beaches, Mediterranean climate, Spanish Colonial architecture and burgeoning food scene—perfect ingredients for a weekend getaway. […]
A trip to the grocery store can be a surprisingly time-consuming proposition—especially for those of us who work in the food business. What might be a quick errand for others often turns into a full-blown field study for us. Always on the lookout for the latest flavor mashups, clever packaging innovations, or that unexpected cult-favorite […]
