Brand Announcements

Does chocolate make you sing for joy? Well this chocolate will, one bite and you’ll be singing A’Cappella.  For way too long, chocolate has gone down the path of one-note flavors, coming up flat on innovation. A’Cappella Chocolates lets the rhythm of their imagination guide their creations – from chocolate snacking barks, chocolate caramels, truffles […]

It all began as a store space and concept. It’s your local fast casual spot to bring home to the family after a long day, where cooking seems like the last thing you would want to do. When described as “fast casual” this doesn’t mean drive thru or “ready in 30” quality – its food […]

By Derrick Teal Read full article on Packaging Strategies Born on the Upper West Side of Manhattan, Levain Bakery is famous for its thick, gooey cookies available in an assortment of flavors. With the popularization of its baked treats growing across the country prior to the pandemic, the 26-year-old New York institution was already underway […]

‘Eat well, live well, feel great!’ are words to live by according to health conscious brand, think!® (formerly thinkThin). Following a recent redesign to their famous High Protein Bars, we partnered with think!® to update their line of Protein + Fiber Oatmeal Cups and Cartons. The design objective was to integrate their new colorful branding […]

Family owned & operated since 1967, Silva Sausage Co. is a California-based sausage house that carefully crafts gourmet meats and distributes nationwide. While Linguiça is their signature product (quite possibly the best Portuguese sausage in the US), Silva has expanded well beyond their own traditions and have captivated their diehard audience with an exceptional range of pork, beef, and chicken […]

Elevate your daily routine with MOON, the ultimate oral care experience. Activated charcoal wrapped in gorgeous, velvety smooth packaging. Because taking care of your teeth shouldn’t be something you have to do, it should be something you want to do. Find @moon at @target @ultabeauty @urbanoutfitters @bootsuk @beautybaycom @cvs_beauty https://moonoralcare.com

Following a recent brand redesign, Nekter Juice Bar asked The Creative Pack to design their grab n’ go healthy snack packaging to match their fresh new look. Nekter’s branding captures how fun and easy being healthy can be because healthy food can not only taste good but it feels good too. Using elements found in […]

With two news articles posted today both on Bloomberg & Adweek, the news is officially out…Levain Bakery is expanding beyond their famous bakeries! Found in the frozen section, these pre-baked cookies will begin to roll out in Central Market with the plan to eventually go nation wide. (so exciting for us on the West Coast!) […]

Following a brand redesign in 2016, Specialty Cellars reached out to The Creative Pack to design two new wine varietals for Ferrante wine. Deeply rooted in Italian heritage, the concept centers around the wine’s origin. Not only is the wine masterfully crafted in Tuscany, it’s also the birthplace of the founder’s great grandfather, Ferrante. To […]

Revolution Foods reached out to The Creative Pack to develop a new visual design system using their existing logo and brand pillars. They wanted the branding to feel consistent and cohesive across various packaging types, consumer age groups, as well as have the flexibility to expand into other channels further down the line. The Brief […]