Brand Announcements

GDUSA Packaging Design Award Winners 2026

The GDUSA Packaging Design Awards celebrate the power of packaging to tell a story, build a brand, elevate the consumer experience, drive purchase, and create a meaningful connection at the moment of truth. Spanning categories from Food & Beverage and Wine & Spirits to Beauty & Personal Care, Luxury, Sustainability, and more, the awards recognize […]

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Hiiibrand Awards 2025 Professional Finalist

The Hiiibrand International Brand & Communication Design Awards is a global competition that recognizes excellence in branding, brand strategy, and communication design. Celebrating outstanding brand-building and design innovation, the awards honor work that advances the future of branding. We are proud to have been named a Professional Finalist for our branding and packaging design of […]

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A’Cappella – Starting a Brand From Scratch

Does chocolate make you sing for joy? Well this chocolate will, one bite and you’ll be singing A’Cappella.  For way too long, chocolate has gone down the path of one-note flavors, coming up flat on innovation. A’Cappella Chocolates lets the rhythm of their imagination guide their creations – from chocolate snacking barks, chocolate caramels, truffles […]

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PICCINI NAMING + AWARD WINNING BRANDING

It all began as a store space and concept. It’s your local fast casual spot to bring home to the family after a long day, where cooking seems like the last thing you would want to do. When described as “fast casual” this doesn’t mean drive thru or “ready in 30” quality – its food […]

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THRIVING IN UNPRECEDENTED TIMES

By Derrick Teal Read full article on Packaging Strategies Born on the Upper West Side of Manhattan, Levain Bakery is famous for its thick, gooey cookies available in an assortment of flavors. With the popularization of its baked treats growing across the country prior to the pandemic, the 26-year-old New York institution was already underway […]

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think! Launches New Eye-Catching Protein Oatmeal

‘Eat well, live well, feel great!’ are words to live by according to health conscious brand, think!® (formerly thinkThin). Following a recent redesign to their famous High Protein Bars, we partnered with think!® to update their line of Protein + Fiber Oatmeal Cups and Cartons. The design objective was to integrate their new colorful branding […]

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Packaging Re-Design for Silva Sausage!

Family owned & operated since 1967, Silva Sausage Co. is a California-based sausage house that carefully crafts gourmet meats and distributes nationwide. While Linguiça is their signature product (quite possibly the best Portuguese sausage in the US), Silva has expanded well beyond their own traditions and have captivated their diehard audience with an exceptional range of pork, beef, and chicken […]

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Elevate Your Routine with MOON

Elevate your daily routine with MOON, the ultimate oral care experience. Activated charcoal wrapped in gorgeous, velvety smooth packaging. Because taking care of your teeth shouldn’t be something you have to do, it should be something you want to do. Find @moon at @target @ultabeauty @urbanoutfitters @bootsuk @beautybaycom @cvs_beauty https://moonoralcare.com

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Grab N’ Go for Nekter Juice Bar

Following a recent brand redesign, Nekter Juice Bar asked The Creative Pack to design their grab n’ go healthy snack packaging to match their fresh new look. Nekter’s branding captures how fun and easy being healthy can be because healthy food can not only taste good but it feels good too. Using elements found in […]

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Levain Bakery’s NYC Cult Cookies is Coming to Grocery Stores

With two news articles posted today both on Bloomberg & Adweek, the news is officially out…Levain Bakery is expanding beyond their famous bakeries! Found in the frozen section, these pre-baked cookies will begin to roll out in Central Market with the plan to eventually go nation wide. (so exciting for us on the West Coast!) […]

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