Grocery Trends

From Red Carpets to Refrigerators: The World of Celebrity CPG Brands

Once upon a time, celebrity partnerships meant perfume commercials with dramatic wind machines, smoldering stares in Guess jeans, and perfectly airbrushed faces whispering, “Because you’re worth it.” But fast-forward to 2025, and the rules of fame have shifted. These days, celebs aren’t just the glamorous face of a brand—they are the brand. Fame has spilled […]

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Erewhon

It is a brand synonymous with wealth, power and status. The mere mention of its name evokes equal parts envy, disdain and wonder. For celebrities and influencers, its cultural cachet can rival that of Disneyland (a visit for four people can be nearly as costly). It is symbolic of Los Angeles’ organic/non-GMO/paleo/free range health-conscious lifestyle. […]

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Expo West Design Trends 2025

Expo West is the buzziest food trade show you don’t want to miss, offering a first look at the latest innovations in the natural food and wellness space. Whether you’re discovering what your favorite brands are launching next or exploring exciting new brands with groundbreaking ideas, the experience is one to remember. The booths have […]

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Valentine’s Grocery Trend Report 2025

What better way to say “I love you” than with food? (Honestly, we can’t think of a better way!) Each year, more CPG and private label brands are embracing everyone’s favorite hallmark holiday—Valentine’s Day! While candy and chocolate are the classic go-tos, there’s no shortage of innovation when it comes to Valentine’s Day treats. As […]

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2024 Holiday Private Label Gift Guide

Who else loves private label design as much as we do? Every year we gather up the most festive products from the retail (or etail) holiday scene and share our favorites. This year, it’s the Private Label Edition. From classically indulgent to surprisingly clever to all out fun – our private label product list is […]

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TREND REPORT – HALLOWEEN TREATS

The arrival of Fall means two things: Pumpkin Spice season is upon us, and Halloween is right around the corner. Kids everywhere are thrilled for the bounty of sweet treats that await them, but just like the rest of the food industry, Halloween goodies have evolved beyond the fun-sized candy bars of our childhood. Gone […]

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Trend Report – Pumpkin

One of the only things that keeps us going as summer comes to an end is that Pumpkin Spice season is upon us. The Pumpkin Spice Latte took over the whole season now expanding beyond going to your local Starbucks. Each season is exciting to see what companies partake in the trend, a now seasonal […]

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Expo West Trends

It is that time of year again where all your favorite CPG brands gather to show everyone in the industry what new, exciting things are on the horizon that will be hitting grocery store shelves soon. This event is called Expo West. The innovation is endless and overwhelming at times, but there always seems to […]

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