The Hiiibrand International Brand & Communication Design Awards is a global competition that recognizes excellence in branding, brand strategy, and communication design. Celebrating outstanding brand-building and design innovation, the awards honor work that advances the future of branding. We are proud to have been named a Professional Finalist for our branding and packaging design of The Good Collective™.

INFRA The Good Collective Balance Shampoo bottle, Hydrate Conditioner bottle, and Organic Women's Multivitamin bottle, all arranged as floating bottles against a neutral cream background.

Created in partnership with INFRA, The Good Collective™ is a purpose-driven wellness brand offering clean-label, high-quality products that are good for people, the planet, and the communities they serve. Together, we developed a portfolio of 29 SKUs across three high-growth wellness categories, now available in more than 100 INFRA member stores nationwide.

Overhead view of three The Good Collective vitamin bottles laid out in a staggered line over a yellow background. From left to right, Organic Men's Multivitamin, Organic Vitamin C, and Organic B Complex.
Two amber colored bottles of The Good Collective Balance Shampoo and Conditioner angled and floating against a sea-green gradient background.

As leaders in building exclusive brands for retailers, we loved building a wellness brand that reflects INFRA’s values and supports its independent members. Every element of the brand was designed with today’s value-driven consumer in mind. A design that prioritizes sustainability, wellness, accessibility, and community. The result is a brand that not only does good, but looks good doing it.

We are honored to receive this recognition and grateful for the collaboration and trust of the INFRA team. These awards reflect the power of strong partnerships and a shared commitment to building thoughtful brands.