Grocery Report

Once upon a time, celebrity partnerships meant perfume commercials with dramatic wind machines, smoldering stares in Guess jeans, and perfectly airbrushed faces whispering, “Because you’re worth it.” But fast-forward to 2025, and the rules of fame have shifted. These days, celebs aren’t just the glamorous face of a brand—they are the brand. Fame has spilled […]

It is a brand synonymous with wealth, power and status. The mere mention of its name evokes equal parts envy, disdain and wonder. For celebrities and influencers, its cultural cachet can rival that of Disneyland (a visit for four people can be nearly as costly). It is symbolic of Los Angeles’ organic/non-GMO/paleo/free range health-conscious lifestyle. […]

What better way to say “I love you” than with food? (Honestly, we can’t think of a better way!) Each year, more CPG and private label brands are embracing everyone’s favorite hallmark holiday—Valentine’s Day! While candy and chocolate are the classic go-tos, there’s no shortage of innovation when it comes to Valentine’s Day treats. As […]

Who else loves private label design as much as we do? Every year we gather up the most festive products from the retail (or etail) holiday scene and share our favorites. This year, it’s the Private Label Edition. From classically indulgent to surprisingly clever to all out fun – our private label product list is […]

The arrival of Fall means two things: Pumpkin Spice season is upon us, and Halloween is right around the corner. Kids everywhere are thrilled for the bounty of sweet treats that await them, but just like the rest of the food industry, Halloween goodies have evolved beyond the fun-sized candy bars of our childhood. Gone […]

It is that time of year again where all your favorite CPG brands gather to show everyone in the industry what new, exciting things are on the horizon that will be hitting grocery store shelves soon. This event is called Expo West. The innovation is endless and overwhelming at times, but there always seems to […]

Known as the ultimate hallmark, commercialized, superficial holiday made for buying the stuffed pink teddy bear and overpriced red roses, Valentine’s Day is the ultimate day for love. And though some might roll their eyes, at the end of the day who doesn’t love, love? And why shouldn’t we celebrate that? We shopped around town […]