New Work

After redesigning San Francisco Bay Coffee’s core range, we were tasked with expanding the new visual system into two distinct offerings, a premium Single Origin range and a limited-edition Holiday Blend. Each needed an identity appropriate to the product while still feeling unmistakably part of the larger San Francisco Bay Coffee family. This is where […]

Now that Nom Nom’s Scoopable Meal Clusters are officially out in the world, we’re taking you behind the scenes of the photoshoot that helped bring the packaging to life. Back in September 2025, we set out to capture photography for both the front of the packaging and supporting marketing imagery for the launch. And we […]

Nom Nom came to The Creative Pack to develop packaging for “Nombles,” its innovative new line of Scoopable Meal Clusters. They are a pourable or scoopable-from-frozen and quick thawing to serve dog food for your favorite pup in just 15 minutes. These clusters are perfect for serving as your pet’s main meal and are also […]

The Hiiibrand International Brand & Communication Design Awards is a global competition that recognizes excellence in branding, brand strategy, and communication design. Celebrating outstanding brand-building and design innovation, the awards honor work that advances the future of branding. We are proud to have been named a Professional Finalist for our branding and packaging design of […]

The Indigo Design Awards is an international competition that celebrates bold, innovative, and visionary work across multiple creative disciplines. This award program recognizing projects that challenge convention and help shape the future of design. We are proud to have received three awards this year: two Silver Awards for our branding and packaging design work on […]

Launching a new package isn’t always the finish line. Once a product reaches the shelf and consumers begin interacting with it, brands gain invaluable real-world insights. Sometimes the answer isn’t a complete redesign, it’s what we call a “2.0,” or a refresh. Its a thoughtful evolution that builds on whats already working.  Most often, it’s […]

Next up in our Rebrand Series is Mrs.Richardson’s Dessert Sauce. We redesigned this dessert sauce brand to feel timeless yet modern, classic and have a look that matched their delectable sauces that turn any dessert into an extraordinary one. It was very important we redesign to emphasis that these sauces can be used beyond your […]

This new series highlights the brands we’ve redesigned—offering a behind-the-scenes look at how we reimagine brands while honoring their core identity and ethos. Our goal is to strengthen their identity, brand, and packaging presences in a way that not only elevates product appeal, but deepens the relationship with the consumer. Along the way, we’ll also […]

For retailers, Thanksgiving starts early. While consumers are enjoying the fun & sun, heating up the grill and enjoying their summer break, retail experts behind the scenes are already thinking about OND (October, November, December). Whether you’re a national retailer or small business, it’s true what they say, ‘Christmas is in July’. Does that mean […]

We’re thrilled to announce the launch The Good Collective™ – a new exclusive wellness brand. The Good Collective™ offers clean label, high-quality wellness products made with purpose – for people, planet, and community. In partnership with INFRA, our team has designed 29 SKUs, launching in 3 high-demand wellness categories. Look for The Good Collective™ in 100 INFRA member stores across the nation.