New Work

Nom Nom came to The Creative Pack to develop packaging for “Nombles,” its innovative new line of Scoopable Meal Clusters. They are a pourable or scoopable-from-frozen and quick thawing to serve dog food for your favorite pup in just 15 minutes. These clusters are perfect for serving as your pet’s main meal and are also […]

The Hiiibrand International Brand & Communication Design Awards is a global competition that recognizes excellence in branding, brand strategy, and communication design. Celebrating outstanding brand-building and design innovation, the awards honor work that advances the future of branding. We are proud to have been named a Professional Finalist for our branding and packaging design of […]

The Indigo Design Awards is an international competition that celebrates bold, innovative, and visionary work across multiple creative disciplines. This award program recognizing projects that challenge convention and help shape the future of design. We are proud to have received three awards this year: two Silver Awards for our branding and packaging design work on […]

Launching a new package isn’t always the finish line. Once a product reaches the shelf and consumers begin interacting with it, brands gain invaluable real-world insights. Sometimes the answer isn’t a complete redesign, it’s what we call a “2.0,” or a refresh. Its a thoughtful evolution that builds on whats already working.  Most often, it’s […]

Next up in our Rebrand Series is Mrs.Richardson’s Dessert Sauce. We redesigned this dessert sauce brand to feel timeless yet modern, classic and have a look that matched their delectable sauces that turn any dessert into an extraordinary one. It was very important we redesign to emphasis that these sauces can be used beyond your […]

This new series highlights the brands we’ve redesigned—offering a behind-the-scenes look at how we reimagine brands while honoring their core identity and ethos. Our goal is to strengthen their identity, brand, and packaging presences in a way that not only elevates product appeal, but deepens the relationship with the consumer. Along the way, we’ll also […]

For retailers, Thanksgiving starts early. While consumers are enjoying the fun & sun, heating up the grill and enjoying their summer break, retail experts behind the scenes are already thinking about OND (October, November, December). Whether you’re a national retailer or small business, it’s true what they say, ‘Christmas is in July’. Does that mean […]

We’re thrilled to announce the launch The Good Collective™ – a new exclusive wellness brand. The Good Collective™ offers clean label, high-quality wellness products made with purpose – for people, planet, and community. In partnership with INFRA, our team has designed 29 SKUs, launching in 3 high-demand wellness categories. Look for The Good Collective™ in 100 INFRA member stores across the nation.

Perfect for holiday snacking or even holiday gifting, Earth Fare Chocolate Truffles are the delicious treat that will make your holiday season that much sweeter! As a line extension within the Earth Fare Market’s private label program, these Chocolate Truffles needed a design that fits within the current branding as well as stand out on […]

The Earth Fare Crackers design takes a rather basic staple and turns it into a shelf standout, that feels exciting and fun. The bold color palette and graphic pattering, all inspired by the crackers themselves, are the defining features. While from far away the pattern can look like simple color blocking, when up close there […]