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Valentine’s Grocery Trend Report 2025

What better way to say “I love you” than with food? (Honestly, we can’t think of a better way!) Each year, more CPG and private label brands are embracing everyone’s favorite hallmark holiday—Valentine’s Day! While candy and chocolate are the classic go-tos, there’s no shortage of innovation when it comes to Valentine’s Day treats. As new products continue to impress, our shopping carts keep getting fuller and fuller.
Target’s Favorite Day line continues to dominate with fun offerings like Strawberries and Cream Trail Mix, Red Velvet and Cream Cheese Kettle Corn, and Strawberry Mini Heart Dipped Pretzels. Trader Joe’s also remains a top contender, featuring goodies like X’s and O’s Gummies, Jelly Bean Hearts, and even Heart-Shaped Mint-Flavored Dog Treats with Beet Powder (because we can’t forget our four-legged friends!). Other CPG treats we’re loving include Made Good’s Crispy Strawberry Squares, Belgian Boys Love Bites Heart-Shaped Pancakes, and Tate’s White Chocolate Raspberry Cookies. Whew, we can already feel the sugar rush!
Scroll through to check out some of our favorites for all the lovers, partners, pals, and friends in your life. What are your go-to Valentine’s Day product innovations for 2025?







