What better way to say “I love you” than with food? (Honestly, we can’t think of a better way!) Each year, more CPG and private label brands are embracing everyone’s favorite hallmark holiday—Valentine’s Day! While candy and chocolate are the classic go-tos, there’s no shortage of innovation when it comes to Valentine’s Day treats. As new products continue to impress, our shopping carts keep getting fuller and fuller.

Target’s Favorite Day line continues to dominate with fun offerings like Strawberries and Cream Trail Mix, Red Velvet and Cream Cheese Kettle Corn, and Strawberry Mini Heart Dipped Pretzels. Trader Joe’s also remains a top contender, featuring goodies like X’s and O’s Gummies, Jelly Bean Hearts, and even Heart-Shaped Mint-Flavored Dog Treats with Beet Powder (because we can’t forget our four-legged friends!). Other CPG treats we’re loving include Made Good’s Crispy Strawberry Squares, Belgian Boys Love Bites Heart-Shaped Pancakes, and Tate’s White Chocolate Raspberry Cookies. Whew, we can already feel the sugar rush!

Scroll through to check out some of our favorites for all the lovers, partners, pals, and friends in your life. What are your go-to Valentine’s Day product innovations for 2025?

Undercover Milk Chocolate Chocolate Quinoa Crisp, Walmart’s Bettergoods Belgain Chocolate Truffles, Target’s Favorite Day Love Struck Chocolate Break-Apart Heart, Free2B Bag O’ Sweets Sunflower Butter Sun Cups, & Sugarfina Red Velvet Milk Chocolate Bar
Trader Joe’s Gummy Xs & Os, Target’s Favorite Day Sour Strawberry Gummy Hearts, Yum Earth Organic Valentine’s Wrapped Fruit Pops, & Whole Food’s 365 Cinna-Bear Gummy Candy
Gelgian Boys Love Bites Pancakes, Lovebird Stawberry O’s, & Target’s Favorite Day Pink Chocolate Chip Pancake and Waffle Mix
Tate’s Bake Shop White Chocolate Raspberry Cookies, Tru Fru Nature’s Hyper-Chilled Fresh Strawberries Immersed in Ruby Cacao, Walmart’s Bettergoods Raspberry and Brie Puffs, & Target’s Favorite Day Strawberry Whipped Dairy Topping
Trader Joe’s Chocolatey Dipping Kit, Hershey’s Brownie heart Skillet Kit, & Target’s Favorite Day Valentine’s Cake Pops Baking Kit
Bear Fruit Rolls Valentines Exchange Pack, Made Good Strawberry Crispy Squares, Mavericks Double Chocolate Bolt Cookies, & Target’s Favorite Day Strawberries & Creme Indulgent Trail Mix
Bark Lovey Loops Crunchy Treats, Molly’s Barkery Valentines Day Biscuits, Bocce’s Pizza Our Heart Soft & Chewy Chess & Bacon Recipe Treats, & Trader Joe’s Chews Me! Sweet Cream Flavored Dental Sticks for Dogs