The Earth Fare Crackers design takes a rather basic staple and turns it into a shelf standout, that feels exciting and fun. The bold color palette and graphic pattering, all inspired by the crackers themselves, are the defining features. While from far away the pattern can look like simple color blocking, when up close there […]
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Inspired by our recent trip to Sua Superette, who only carries AAPI owned brands (which we love!), we decided to highlight some of our favorite designs we saw in the store. This was a hard one because there was so many to choose from, but here are a few. We had to feature Jing Gao’s, […]
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When we went to Soft Spirits for our latest Microgrocery feature, (see our blog post here) we were mesmerized by not only the innovation happening within the Non-Alcoholic space, but also the creativity in packaging design. While we don’t feel qualified to recommend what to drink based on taste, that is what Soft Spirits is […]
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It’s a new year! So we bring you a new range of distinctly So Cal juices from Mother’s California Market – for your mind, body and soul. Organic, cold pressed, and ready to escort you on your 2024 journey to health and well-being. The crisp white label, a standard detail for Mother’s Market private label […]
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Our founder, Danielle, was interviewed in Store Brands Magazine discussing our process on elevating private label packaging. It isn’t just about good design and standing out on shelf, its also understanding who your brand audience as well as what your product environment is. Read and learn more about The Creative Pack as well how to […]
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Our founder, Danielle, was interviewed on the Packaging Unboxd podcast with Evelio Mattos discussing all things private label. How do you get private label brands to compete against national brands? How your consumer knows what they want, and in turn as how you deliver what they need. Also, do you use personas to build such […]
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Tucked away in a nondescript business plaza off of buzzy Wilshire Boulevard in the heart of Koreatown, you will find Open Market. It’s a bit of an odd duck compared to the other businesses, it’s warm and inviting storefront stands in contrast to the drab corporate offices that populate the business park. Not just a […]
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Does chocolate make you sing for joy? Well this chocolate will, one bite and you’ll be singing A’Cappella. For way too long, chocolate has gone down the path of one-note flavors, coming up flat on innovation. A’Cappella Chocolates lets the rhythm of their imagination guide their creations – from chocolate snacking barks, chocolate caramels, truffles […]
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La Terra Fina is a host-forward brand – made for the consumers who want to spend more time in the moment and less time in the kitchen. Following the rebrand in 2018, The Creative Pack has continued to work with La Terra Fina to roll out the design on all, existing and new products. From […]
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We are honored to have our design for Levain Bakery Ecommerce featured on the Pentawards Trends Report 2021-2022, and to be highlighting the importance of diversity and inclusivity in illustration and packaging design. For the first time ever, Pentawards released a Trends Report featuring 10 key trends identified from this year’s competitions that will continue […]
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