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Microgrocery Overview

For over two years, we’ve been visiting, sharing, and reporting on microgrocery stores—also known as Shoppy Shops, a term coined in Emily Sundberg’s viral article—around Los Angeles. As designers in the food CPG world, we were intrigued by this new breed of store, distinct from the regular grocery stores we shop at on weekends. These […]

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Our Dry January Packaging Design Picks

When we went to Soft Spirits for our latest Microgrocery feature, (see our blog post here) we were mesmerized by not only the innovation happening within the Non-Alcoholic space, but also the creativity in packaging design. While we don’t feel qualified to recommend what to drink based on taste, that is what Soft Spirits is […]

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Soft Spirits

It was one of those rare cold and gloomy LA afternoons when we decided to visit Soft Spirits, the city’s first nonalcoholic bottle shop. While the weather outside might might have been frightful, the mood inside the boutique storefront was quite delightful. Established by Jillian Barkley in 2021 and situated on a popular stretch of […]

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