The Hiiibrand International Brand & Communication Design Awards is a global competition that recognizes excellence in branding, brand strategy, and communication design. Celebrating outstanding brand-building and design innovation, the awards honor work that advances the future of branding. We are proud to have been named a Professional Finalist for our branding and packaging design of […]
The Indigo Design Awards is an international competition that celebrates bold, innovative, and visionary work across multiple creative disciplines. This award program recognizing projects that challenge convention and help shape the future of design. We are proud to have received three awards this year: two Silver Awards for our branding and packaging design work on […]
Launching a new package isn’t always the finish line. Once a product reaches the shelf and consumers begin interacting with it, brands gain invaluable real-world insights. Sometimes the answer isn’t a complete redesign, it’s what we call a “2.0,” or a refresh. Its a thoughtful evolution that builds on whats already working. Most often, it’s […]
Meet Paola, one of TCP’s OGs, joining the team when The Creative Pack was just six months old! If there’s one thing you should know about her, it’s that no detail is ever left unfinished. With a background in architecture, she’s incredibly precise and technical. She’s our go-to for all things regulatory, and honestly, just […]
There is never a shortage of innovation at the Summer Fancy Food Show, and 2026 was no exception. While new products filled every aisle, one message rang louder than any other: we are still not over protein. If there was any lingering question about whether the protein craze has reached its peak, the answer is […]
For decades, food brands expanded in ways that felt obvious. A yogurt company launched more yogurt. A cereal brand moved into granola. A condiment company stretched into neighboring pantry staples. The logic was simple: stay close to what consumers already trust you for. Categories defined brands, and adjacency determined growth. But something appears to be […]
For years, Erewhon has occupied a category of its own in Los Angeles—a grocery store that has become as much a lifestyle brand as a place to buy food. But a new challenger has arrived in West Hollywood. Enter Laurel Supply, a high-end grocery concept located just two blocks from the recently opened Erewhon West […]
Finding Your Way In As you navigate the dim, labyrinthine parking garage and the vast structure of the Los Angeles Convention Center, the sparse crowds might make you wonder if you’re heading in the right direction. But the moment you step into the main hall, the surge of people and rows of exhibitor booths reveal […]
The 2026 Seafood Expo offered a clear snapshot of an industry rooted in tradition, yet beginning to test the waters of change. For a first-time attendee, one of the most striking impressions was just how deeply heritage shapes the category—both in product and presentation. While this sense of tradition lends credibility, it also creates a […]
Expo West is technically about food—but it’s become just as much about the tote bags. People walk the floor with totes stacked up their arms, doubling back to booths to grab the ones they missed, then later posting full TikTok hauls ranking each one. They hunt for specific designs they’ve spotted along the way, and […]
