Earth Fare Crackers

The Earth Fare Crackers design takes a rather basic staple and turns it into a shelf standout, that feels exciting and fun. The bold color palette and graphic pattering, all inspired by the crackers themselves, are the defining features. While from far away the pattern can look like simple color blocking, when up close there […]

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The TCP Valentine’s Grocery Report

Known as the ultimate hallmark, commercialized, superficial holiday made for buying the stuffed pink teddy bear and overpriced red roses, Valentine’s Day is the ultimate day for love. And though some might roll their eyes, at the end of the day who doesn’t love, love? And why shouldn’t we celebrate that? We shopped around town […]

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Lady & Larder

Good things come in small packages. Kittens, cupcakes, mobile phones…your neighborhood market? Enter Lady & Larder, a tiny slice of heaven located on a busy stretch of Pico Boulevard in Santa Monica. While the diminutive shop may lack the everyday essentials compared to a conventional grocery store, they more than make up for it with […]

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A’Cappella Chocolate Truffle Mini Cones

Remember the last chocolate-filled bit of your favorite ice cream cone? A’Cappella kept the same crunchy cone, but upgraded it to a melt-in-your mouth creamy truffle center. The design needed to maintain the A’Cappella branding with its playful, bold and colorful design, yet also create a unique look for this new product. With A’Cappella already […]

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Mother’s Market Organic Broth

Brrr it’s cold outside. Warm yourself up with Mother’s Market Organic Broth. Great to make soups or to enhance your rice, sauces and vegetables. As part of the Mother’s Market private label program, the Organic Broths follow the current look and feel of the brand – clean, modern and impactful in its minimalism. It’s easy […]

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Our AAPI Owned CPG Packaging Design Picks

Inspired by our recent trip to Sua Superette, who only carries AAPI owned brands (which we love!), we decided to highlight some of our favorite designs we saw in the store. This was a hard one because there was so many to choose from, but here are a few. We had to feature Jing Gao’s, […]

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Sua Superette

Being from Massachusetts I grew to love quaint little town centers, which is the reason that I regularly head over to Larchmont Village on Sundays. On Sundays there is a buzz that takes over Larchmont due to the Farmers Market that is hosted there. It is where I get my flowers, my favorite candle and […]

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Our Dry January Packaging Design Picks

When we went to Soft Spirits for our latest Microgrocery feature, (see our blog post here) we were mesmerized by not only the innovation happening within the Non-Alcoholic space, but also the creativity in packaging design. While we don’t feel qualified to recommend what to drink based on taste, that is what Soft Spirits is […]

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Fresh Thyme Facial Care

Confidence is beauty. Meet the new range of natural beauty products, exclusive to Fresh Thyme Market – designed by yours truly. Bursting with warmth and certainty, that feeling of anticipation and promise wrapped up in a pretty little package. In this case, beautifully practical too. The strategy? The magnification of a single word, highlighting the […]

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TCP on Together Talks

Our founder, Danielle Kidney, was interviewed for KLS’s Together Talks. Learn how The Creative Pack became The Creative Pack – from Danielle’s journey from working for an agency to creating her own, to how Danielle approaches business as well as the highs and lows of being a business owner. Click here to read the full […]

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