Design Skill Award Winner 2025

Exciting News!We’re honored to have won two Design Skill Awards—a Silver for our work on Fresh Thyme Market’s Facial Care, and a Bronze for Rosie’s Ecomm Cookie Box. Fresh Thyme Market’s Facial Care We’ve partnered with Fresh Thyme Market for over a decade, and this project was a refreshing departure from their established look. While […]

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GDUSA Digital Design Award Winner 2025

We’re thrilled to share that we’ve won a 2025 Digital Design Award for our work with Mother’s Market on the launch of their new (redesigned) website. The site strikes a balance between modern and elevated design and ease of navigation, thoughtfully reflecting Mother’s current brand look and feel. With a clean, calm, and contemporary aesthetic, […]

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Get To Know The Team – Emily

Meet Emily. She’s your go-to contact at TCP, making sure every project runs smoothly from kickoff to final delivery. Emily is the bridge between clients and our creative team, keeping communication clear and timelines on track (even when designers want to keep perfecting forever). Beyond project wrangling, she’s our in-house expert on plants, fitness, and […]

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From Kitchens to Carts: How Celebrity Chefs Are Elevating Aisles & Shaping What We Eat

Once the stars of cooking shows and glossy cookbooks, celebrity chefs have evolved into culinary entrepreneurs, blending kitchen chops with marketing savvy. From signature sauces to pre-cooked pasta that practically flirts from the shelf, today’s food icons aren’t just feeding appetites—they’re shaping what we crave, how we shop, and how we cook, one branded product […]

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From Red Carpets to Refrigerators: The World of Celebrity CPG Brands

Once upon a time, celebrity partnerships meant perfume commercials with dramatic wind machines, smoldering stares in Guess jeans, and perfectly airbrushed faces whispering, “Because you’re worth it.” But fast-forward to 2025, and the rules of fame have shifted. These days, celebs aren’t just the glamorous face of a brand—they are the brand. Fame has spilled […]

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Get to Know The Team – Danielle

Since The Creative Pack is now 11 (Wow, time flies!), we thought it would be a great time to reintroduce ourselves and help you get to know the team better. Over the next months, we’ll be sharing a bit about each team member—from how long they’ve been with TCP and what their favorite part of […]

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Erewhon

It is a brand synonymous with wealth, power and status. The mere mention of its name evokes equal parts envy, disdain and wonder. For celebrities and influencers, its cultural cachet can rival that of Disneyland (a visit for four people can be nearly as costly). It is symbolic of Los Angeles’ organic/non-GMO/paleo/free range health-conscious lifestyle. […]

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Expo West Design Trends 2025

Expo West is the buzziest food trade show you don’t want to miss, offering a first look at the latest innovations in the natural food and wellness space. Whether you’re discovering what your favorite brands are launching next or exploring exciting new brands with groundbreaking ideas, the experience is one to remember. The booths have […]

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GDUSA Packaging 2025 Award Winners

Wow, what a great way to start off 2025! We won awards for our packaging design! GDUSA Packaging Design Awards celebrates beauty, of course, but more importantly, the power of effective and strategic design to forge a connection at the moment of truth before, during and after the sale. We are happy to announce we […]

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Microgrocery Overview

For over two years, we’ve been visiting, sharing, and reporting on microgrocery stores—also known as Shoppy Shops, a term coined in Emily Sundberg’s viral article—around Los Angeles. As designers in the food CPG world, we were intrigued by this new breed of store, distinct from the regular grocery stores we shop at on weekends. These […]

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