Since the pandemic, when our spare rooms became our offices and daily conversations moved to Zoom, the way we work together at The Creative Pack has changed. While remote work has its benefits, there’s something about being together, sharing experiences, and connecting beyond our screens that simply can’t be replicated virtually. That’s why we’ve made […]

This new series highlights the brands we’ve redesigned—offering a behind-the-scenes look at how we reimagine brands while honoring their core identity and ethos. Our goal is to strengthen their identity, brand, and packaging presences in a way that not only elevates product appeal, but deepens the relationship with the consumer. Along the way, we’ll also […]

The Earth Fare Crackers design takes a rather basic staple and turns it into a shelf standout, that feels exciting and fun. The bold color palette and graphic pattering, all inspired by the crackers themselves, are the defining features. While from far away the pattern can look like simple color blocking, when up close there […]

Confidence is beauty. Meet the new range of natural beauty products, exclusive to Fresh Thyme Market – designed by yours truly. Bursting with warmth and certainty, that feeling of anticipation and promise wrapped up in a pretty little package. In this case, beautifully practical too. The strategy? The magnification of a single word, highlighting the […]