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Microgrocery Overview

For over two years, we’ve been visiting, sharing, and reporting on microgrocery stores—also known as Shoppy Shops, a term coined in Emily Sundberg’s viral article—around Los Angeles. As designers in the food CPG world, we were intrigued by this new breed of store, distinct from the regular grocery stores we shop at on weekends. These microgrocery stores are driven by a passion for food, innovation, connection, and, above all, community. They offer a curated selection of unique, new-to-market products, some of which we’ve never seen before, or only online. The store designs are equally captivating—thoughtful and exciting, enhancing the products displayed on their shelves and in their fridges.
While we’re not saying goodbye to our series, we’re taking a pause from regular reporting. Expect to see new articles pop up now and then as we continue to discover more stores. During the pandemic, we saw how these intimate, safe environments became a refuge, providing excitement and a sense of adventure that broke up the isolation of home life. Their popularity reached an all-time high. But as the world shifts toward “normalcy,” we’ve noticed that everyday practicality is starting to impact these stores.
Shops like L.A. Grocery and Cafe serve as a perfect example of finding the middle ground—offering a mix of niche, interesting products alongside more mainstream essentials, like Heinz ketchup and aluminum foil. Another example is the new Larchmont Cookbook, which features a coffee bar and cafe, allowing you to grab a cup of coffee, enjoy lunch, and pick up everything you need for dinner. Similarly, Sua Superette incorporates a full coffee shop and offers prepared food from Organic Oren.
We’re curious to see where the trend of the microgrocery store will go, especially as slightly larger specialty stores like Erewhon continue to thrive. We love these microgrocery stores and will continue supporting them in every way we can. They’ve become an integral part of the greater Los Angeles community, as well as the local neighborhoods they serve.
We encourage everyone to check out the map we’ve put together (so far) and visit one near you!

Lady & Larder – 828 Pico Blvd Suite 2, Santa Monica, CA 90405
Gjusta Goods – 324 Sunset Ave, Venice, CA 90291
Fatty Mart – 12210 Venice Blvd., Los Angeles, CA 90066
Gratitude Market – 4874 W Adams Blvd, Los Angeles, CA 90016
Hi-Lo Liquor Market – 8582 Washington Blvd, Culver City, CA 90232
Helms Bakery – 8800 Venice Blvd., Los Angeles, CA 90034
Sightglass Coffee – 7051 Willoughby Ave, Los Angeles, CA 90038
Cookbook Market Larchmont – 310 N Larchmont Blvd, Los Angeles, CA 90004
Sua Superette – 144 N Larchmont Blvd, Los Angeles, CA 90004
L.A. Grocery and Cafe – 5059 Melrose Ave, Los Angeles, CA 90038
Open Market – 3339 Wilshire Blvd. Los Angeles, CA 90010
Bestie’s Vegan Paradise – 4882 Fountain Ave, Los Angeles, CA 90029
Soft Spirits – 3333 W Sunset Blvd, Los Angeles, CA 90026
Cookbook Market Echo Park – 1549 Echo Park Ave, Los Angeles, CA 90026
Dada Market – 1606 W Sunset Blvd, Los Angeles, CA 90026
Sesame LA – 441 Gin Ling Wy, Los Angeles, CA 90012
Yoboseyo Superette – 358 E 2nd St, Los Angeles, CA 90012
Grow The Produce Shop – 300 S Santa Fe Ave, Los Angeles, CA 90013
The Golden Poppy Market – 1209 Cypress Ave, Los Angeles, CA 90065
Wine & Eggs – 3129 1/2 Glendale Blvd, Los Angeles, CA 90039
LA HOMEFARM – 3389 Eagle Rock Blvd, Los Angeles, CA 90065
Cookbook Market Highland Park – 5611 N Figueroa St, Los Angeles, CA 90042
Carla’s Fresh Market – 248 N Avenue 50, Los Angeles, CA 90042
Sips & Snacks – 5003 York Blvd, Los Angeles, CA 90042
Potluck Local – 4705 York Blvd, Los Angeles, CA 90042
Roma Market – 918 N Lake Ave, Pasadena, CA 91104
Altadena Food & Beverage – 1850 Allen Ave, Pasadena, CA 91104