Yoboseyo Superette is the newest entrant in Los Angeles’ burgeoning micro grocery scene. Located on one of the main drags in the city’s Little Tokyo neighborhood, the market’s understated storefront serves as a contrast to all the colors, textures and materials one sees when they step through the front door. In addition to food, condiments and beverages, Yoboseyo Superette also carries all manner of home goods, ceramics, stationary, cookbooks, and even a DIY flower bar.
The market’s interior is similar to many contemporary stores and coffee shops in the area: polished concrete floors, white walls and plenty of warm wood fixtures abound. The aesthetic is livened up by a myriad of houseplants, and the products themselves provide a welcome pop of color. One of the walls is decorated with a floor-to-ceiling pattern made up of characters from the Korean language.
The store carries goods from many local vendors, as well as products imported from Korea and Japan. Yoboseyo currently offers a small variety of coffee and teas, but they have plans to roast their own coffee beans in-house and provide an expanded menu of caffeinated beverages in the near future. They also carry a selection of healthy, ready-made meals for the young, on-the-go professionals.
Yoboseyo Superette has only been open for 4 months, but it already has put down some roots in the community. It regularly plays host for a variety of pop-up events, and even offers jujitsu classes on the weekends. With an expanded beverage program on the way, the small market has all the potential to become a hip and lively hub for their neighborhood and beyond.