It’s that time of year again, the Super Bowl of food. Expo West takes over Anaheim, and every aisle is packed with what’s next. From functional beverages to reimagined pantry staples, this year’s show made one thing clear: brands aren’t just launching products, they’re rethinking entire categories through ingredients. Instead of focusing on broad trends, […]
12 years ago, in February of 2014, The Creative Pack gathered for the very first time. We were 3 team members strong, and we lived by the mantra ‘Work Hard, Play Hard’. In fact, that message hung on the wall, over our desks in the form of an old Thrift shop painting. A $10 upcycle, […]
Next up in our Rebrand Series is Mrs.Richardson’s Dessert Sauce. We redesigned this dessert sauce brand to feel timeless yet modern, classic and have a look that matched their delectable sauces that turn any dessert into an extraordinary one. It was very important we redesign to emphasis that these sauces can be used beyond your […]
It’s that time of year again — when pink and red flood the grocery aisles, from bouquets of roses to stacks of strawberries and an endless assortment of chocolate treats. In the past, Valentine’s Day innovation has often meant limited-edition packaging — brands suddenly decked out in hearts — or seasonal flavors, usually chocolate-based. This […]
This new series highlights the brands we’ve redesigned—offering a behind-the-scenes look at how we reimagine brands while honoring their core identity and ethos. Our goal is to strengthen their identity, brand, and packaging presences in a way that not only elevates product appeal, but deepens the relationship with the consumer. Along the way, we’ll also […]
We just got back from the Winter Fancy Faire Show 2026 in San Diego, and it was the perfect jumpstart to the year—an energizing look at what’s new, what’s next, and what’s shaping the future of CPG. These trends (or predictions) for 2026 are based on what we saw at the show, alongside what we’re […]
There are so many grocery conferences happening throughout the year from general food retail shows to specific speciality products like snacks, seafood, florals and more. This is your guide to figuring out which conferences might be right for you to attend. There is a short summary about each of the conferences happening the rest of […]
As the holidays approach, packaging starts to shift as familiar brands lean into the season. Neutrals give way to reds and greens, and everyday staples quietly transform with festive flavors. This year, holiday-inspired sodas, yogurts, coffee creamers, and snacks are showing up in places you might not expect, turning regular grocery runs into something more […]
Holiday gift giving is focusing on items that are useful, intentional, and well-designed. Food gifts have become a popular choice, especially when brands add seasonal packaging or curated sets. This year’s selection shows how everyday staples can become gifts through limited editions and thoughtful design. Olive Oil Gift Set Graza’s Drizzle and Sizzle Holiday Gift […]
For retailers, Thanksgiving starts early. While consumers are enjoying the fun & sun, heating up the grill and enjoying their summer break, retail experts behind the scenes are already thinking about OND (October, November, December). Whether you’re a national retailer or small business, it’s true what they say, ‘Christmas is in July’. Does that mean […]
