When we went to Soft Spirits for our latest Microgrocery feature, (see our blog post here) we were mesmerized by not only the innovation happening within the Non-Alcoholic space, but also the creativity in packaging design. While we don’t feel qualified to recommend what to drink based on taste, that is what Soft Spirits is […]
Confidence is beauty. Meet the new range of natural beauty products, exclusive to Fresh Thyme Market – designed by yours truly. Bursting with warmth and certainty, that feeling of anticipation and promise wrapped up in a pretty little package. In this case, beautifully practical too. The strategy? The magnification of a single word, highlighting the […]
Our founder, Danielle Kidney, was interviewed for KLS’s Together Talks. Learn how The Creative Pack became The Creative Pack – from Danielle’s journey from working for an agency to creating her own, to how Danielle approaches business as well as the highs and lows of being a business owner. Click here to read the full […]
It was one of those rare cold and gloomy LA afternoons when we decided to visit Soft Spirits, the city’s first nonalcoholic bottle shop. While the weather outside might might have been frightful, the mood inside the boutique storefront was quite delightful. Established by Jillian Barkley in 2021 and situated on a popular stretch of […]
It’s a new year! So we bring you a new range of distinctly So Cal juices from Mother’s California Market – for your mind, body and soul. Organic, cold pressed, and ready to escort you on your 2024 journey to health and well-being. The crisp white label, a standard detail for Mother’s Market private label […]
It’s that time of year again, where retailers are eager to show off the slate of seasonal products that they have been hard at work on for the past 12 months. The holiday season is tremendously important for retailers and suppliers, as it allows them to debut new and unique products and gauge the market […]
Gopuff has been committed to bringing reliability and convenience to everyone. Whether you need a an afternoon treat or emergency paper towels Gopuff is the way to go! Now with Goodnow that convenience and reliability has extended to health and wellness. Now whether its late night cold medicine or post-work out hydration Gopuff goodnow has […]
Mother’s Market, a Southern California based grocery store, is passionate about health. Their devotion to fresh & organic foods has helped nourish their community and customers for years. And that doesn’t stop when it comes to bottled water. Their alkaline water is yet another amazing product that will give you all the hydration you need […]
Our founder, Danielle, was interviewed in Store Brands Magazine discussing our process on elevating private label packaging. It isn’t just about good design and standing out on shelf, its also understanding who your brand audience as well as what your product environment is. Read and learn more about The Creative Pack as well how to […]
Our founder, Danielle, was interviewed on the Packaging Unboxd podcast with Evelio Mattos discussing all things private label. How do you get private label brands to compete against national brands? How your consumer knows what they want, and in turn as how you deliver what they need. Also, do you use personas to build such […]
