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GOPUFF GOODNOW OTC WINS A 2023 GDUSA HEALTH & WELLNESS DESIGN AWARD!
Gopuff has been committed to bringing reliability and convenience to everyone. Whether you need a an afternoon treat or emergency paper towels Gopuff is the way to go! Now with Goodnow that convenience and reliability has extended to health and wellness. Now whether its late night cold medicine or post-work out hydration Gopuff goodnow has your back to keep you happy and healthy!
We are excited to share that we nominated Gopuff Goodnow’s over the counter products into the Graphic Design Health and Wellness Awards and it won!
It all came down to typography, color, and simple iconography. The extended typography style sets a distinct visual tone for the brand. This was the first step in establishing clear hierarchical rhythm and flow which resulted in a more navigable system of information. The color palette is a subtle tonal shift from the national brand leaders – for example, Goodnow Acetaminophen features a punchier, more vibrant red. This maintains product familiarity for consumers while also elevating the Goodnow brand. Finally, the line art iconography is a refreshing take on on-pack product representation. It adds a necessary layer of visual information that feels both scientific and stylish.
“The annual GDUSA Health+Wellness Design Awards™ competition honors graphic excellence in this fast-growing, hugely important and high-profile arena. Our 2023 showcase is large and highly selective, winnowed from over 3,000 entries, featuring work by design firms, agencies and institutions encompassing traditional medicine and healthcare, healthy lifestyles and choices, and public and community health initiatives. As we pivot to a post-pandemic era, the winning pieces represented here lead to a breathtaking insight: effective, engaging and intelligent design has a vital role to play in our personal and collective healthy, wellness and safety. Just when we need it the most.”