It’s that time of year again, where retailers are eager to show off the slate of seasonal products that they have been hard at work on for the past 12 months. The holiday season is tremendously important for retailers and suppliers, as it allows them to debut new and unique products and gauge the market before consumers’ spending habits take a much needed break into the new year. Sales will be made and trends will be established, but not everyone is a winner. What compelling products did we discover, and which retailers were industry tastemakers this year? Here is our top 3 trends we saw on the grocery shelves this holiday season. Interested in more? We are starting a newsletter! The first newsletter in your inbox will include our full 2023 Holiday Report.

Plant Based Holiday Nog

While pursuing the dairy aisle at certain grocery stores, you might notice something different, at least when it comes to egg nog. The “nog” is there, but the “egg” is conspicuously absent. Alternative milk heavyweight Chobani has come out with Oat Nog, and Califia Farms has released an almond milk-based Holiday Nog. Even retailers like Whole Foods Market and Target have released their own plant-based nog.

Califia Farms Almondmilk Holiday Nog
Califia Farms Almondmilk Holiday Nog
Chobani Oatmilk Oat Nog
Malk Almond Organic Holiday Nog
Target’s Good & Gather Plant Based Oatmilk Holiday Nog
Whole Foods Market 365 Almond Nog
Good Karma Plant Based Holiday Nog
So Delicious Dairy Free Coconutmilk Holiday Nog
Natural By Nature Organic Oat Nog
Elmhurst Plant Based Oat Nog

Stuffing Seasoned Snacking

Have we found the successor to the Pumpkin Spice throne, or even the next Everything Bagel seasoning? Only time will tell, but a number of private labels and brands have come up with their own versions of Holiday Stuffing-flavored snacks (mostly in the form of potato chips). For many of us, the stuffing is the best part of our holiday meals. Trader Joe’s has upped the ante and went above and beyond, coming out with Thanksgiving Stuffing Seasoned Popcorn and even an Everything but the Leftovers” Seasoning.

Trader Joe’s Thanksgiving Stuffing Seasoned Popcorn
Trader Joe’s Thanksgiving Stuffing Seasoned Kettle Chips
HEB Limited Edition Holiday Stuffing Ridged Potato Chips
Clancy’s Turkey Stuffing Wavy Potato Chips
Bowl & Basket Limited Edition Turkey & Stuffing Wavy Potato Chips
Whole Foods Market 365 Thanksgiving Herb Stuffing Flavored Potato Chips

Flavored Whipped Cream

What is better than whipped cream on your hot chocolate? Not much, it would seem. Until now… Retailers are putting a new spin on an old classic in the form of flavored whipped cream. Target’s favorite day sub-brand has whipped up (sorry, we had to do it!) a whole suite of flavors for the holidays, from Gingerbread to Peppermint, Hot Cocoa to Salted Caramel, all sweet toothes shall be satisfied.  

Whole Foods Market 365 Peppermint Whipped Topping
Target’s Favorite Day Salted Caramel Whipped Dairy Topping
Target’s Favorite Day Peppermint Whipped Dairy Topping
Target’s Favorite Day Hot Cocoa Whipped Dairy Topping
Target’s Favorite Day Gingerbread Whipped Dairy Topping
Lucerne Peppermint Whipped Topping