Tagged as: The Erewhon Effect

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Did Someone Finally Build a Better Erewhon? Enter Laurel Supply

For years, Erewhon has occupied a category of its own in Los Angeles—a grocery store that has become as much a lifestyle brand as a place to buy food. But a new challenger has arrived in West Hollywood. Enter Laurel Supply, a high-end grocery concept located just two blocks from the recently opened Erewhon West […]

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Erewhon

It is a brand synonymous with wealth, power and status. The mere mention of its name evokes equal parts envy, disdain and wonder. For celebrities and influencers, its cultural cachet can rival that of Disneyland (a visit for four people can be nearly as costly). It is symbolic of Los Angeles’ organic/non-GMO/paleo/free range health-conscious lifestyle. […]

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