Tagged as: CPG Trends 2025

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TCP’s Favorite Pantry Items

09.17.25
sprouts algae cooking club algae cooking oil extra virgin olive oil EVOO bonne maman Bachan's japanese barbecue sauce bbq sauce panzanella seaweed Spicy Nacho Kikkoman soy sauce mirin tortilla chips CPG whole foods costco ube mochi Erewhon CPG Trends 2025 favorite foods pantry pantry staples birch benders grocery shopping trader joe's umami Design kodiak kodiak cakes raw honey kirkland signature goodles mac & cheese hot sauce marie sharp's

A trip to the grocery store can be a surprisingly time-consuming proposition—especially for those of us who work in the food business. What might be a quick errand for others often turns into a full-blown field study for us. Always on the lookout for the latest flavor mashups, clever packaging innovations, or that unexpected cult-favorite […]

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From Red Carpets to Refrigerators: The World of Celebrity CPG Brands

05.13.25
Juni by Jay Shetty Smash Kitchen by Glen Powell Lemme by Kourtney Kardashian Once Upon A Farm by Jennifer Garner Khloud by Khloe Kardashian Dolly Parton's by Dolly Parton Craving's by Chrissy Teigen Laughing Man by Hugh Jackman Hanx by Tom Hanks Florance by Millie Bobby Brown Chamberlain Coffee by Emma Chamberlain Betty Buzz by Blake Lively De Soi by Katy Perry The Creative Pack Report Kin Euphorics by Bella Hadid Bero by Tom Holland Unwell Hydration by Alex Cooper Sip Margs by Alix Earle Sprinter by Kylie Jenner 818 by Kendall Jenner Casamigos by George Clooney From Red Carpets to Refrigerators Celebrity Food Brands Celebrity CPG Craze Celebrity CPG 2025 CPG Trends 2025

Once upon a time, celebrity partnerships meant perfume commercials with dramatic wind machines, smoldering stares in Guess jeans, and perfectly airbrushed faces whispering, “Because you’re worth it.” But fast-forward to 2025, and the rules of fame have shifted. These days, celebs aren’t just the glamorous face of a brand—they are the brand. Fame has spilled […]

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