Tagged as: Private Label Design

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2024 Vertex Award Winners

We won 4 Vertex Awards! We are so lucky to work with our clients and winning some awards along the way doesn’t hurt. The Vertex Awards are the only global competition devoted exclusively to the art of Private Brand package design.The awards are judged by a highly esteemed panel of industry experts from around the […]

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Earth Fare Crackers

The Earth Fare Crackers design takes a rather basic staple and turns it into a shelf standout, that feels exciting and fun. The bold color palette and graphic pattering, all inspired by the crackers themselves, are the defining features. While from far away the pattern can look like simple color blocking, when up close there […]

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Mother’s Market Organic Broth

Brrr it’s cold outside. Warm yourself up with Mother’s Market Organic Broth. Great to make soups or to enhance your rice, sauces and vegetables. As part of the Mother’s Market private label program, the Organic Broths follow the current look and feel of the brand – clean, modern and impactful in its minimalism. It’s easy […]

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Fresh Thyme Facial Care

Confidence is beauty. Meet the new range of natural beauty products, exclusive to Fresh Thyme Market – designed by yours truly. Bursting with warmth and certainty, that feeling of anticipation and promise wrapped up in a pretty little package. In this case, beautifully practical too. The strategy? The magnification of a single word, highlighting the […]

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Mother’s Market Fresh Juice

It’s a new year! So we bring you a new range of distinctly So Cal juices from Mother’s California Market – for your mind, body and soul. Organic, cold pressed, and ready to escort you on your 2024 journey to health and well-being. The crisp white label, a standard detail for Mother’s Market private label […]

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Interviewed for Store Brands Magazine – How to Elevate Private Label Packaging

Our founder, Danielle, was interviewed in Store Brands Magazine discussing our process on elevating private label packaging. It isn’t just about good design and standing out on shelf, its also understanding who your brand audience as well as what your product environment is. Read and learn more about The Creative Pack as well how to […]

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Interviewed on The Packaging Unboxd Podcast

Our founder, Danielle, was interviewed on the Packaging Unboxd podcast with Evelio Mattos discussing all things private label. How do you get private label brands to compete against national brands? How your consumer knows what they want, and in turn as how you deliver what they need. Also, do you use personas to build such […]

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Gjusta Grocers

The next venture from the Gjusta Group team, who owns Gjelina, Gjelina Take Away, Gjusta Bakery, Gjusta Goods and Valle, and now both Gjusta Grocers and Gjusta Flower Shop. Taking some of the market provisions, bakery and menu items already found in Gjusta Bakery into a micro grocery store filled with not only beloved Gjusta […]

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Fresh Thyme Premium Organic Pasta Wins 2022 Vertex Silver Award

Make every night a pasta night with Fresh Thyme Market’s roll out of their new range of Premium, Organic Pastas. Its cooking made fun, fast, and healthy! With refreshed branding and vibrant color blocking, these designs have a contemporary feel, which helps this range stand out on the shelves. This can be especially helpful when […]

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