For decades, food brands expanded in ways that felt obvious. A yogurt company launched more yogurt. A cereal brand moved into granola. A condiment company stretched into neighboring pantry staples. The logic was simple: stay close to what consumers already trust you for. Categories defined brands, and adjacency determined growth. But something appears to be […]
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We just got back from the Winter Fancy Faire Show 2026 in San Diego, and it was the perfect jumpstart to the year—an energizing look at what’s new, what’s next, and what’s shaping the future of CPG. These trends (or predictions) for 2026 are based on what we saw at the show, alongside what we’re […]
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Holiday gift giving is focusing on items that are useful, intentional, and well-designed. Food gifts have become a popular choice, especially when brands add seasonal packaging or curated sets. This year’s selection shows how everyday staples can become gifts through limited editions and thoughtful design. Olive Oil Gift Set Graza’s Drizzle and Sizzle Holiday Gift […]
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