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Microgrocery Overview

For over two years, we’ve been visiting, sharing, and reporting on microgrocery stores—also known as Shoppy Shops, a term coined in Emily Sundberg’s viral article—around Los Angeles. As designers in the food CPG world, we were intrigued by this new breed of store, distinct from the regular grocery stores we shop at on weekends. These […]

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Cookbook LA on Larchmont

This isn’t our first time writing about Cookbook. However, we thought it is worth it to bring it back to the Microgrocery Series to do a 2.0 version, which is what Cookbook did with their new Larchmont location. Since Jon and Vinny, famous chefs of the LA restaurant scene, bought this once, hole in the […]

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