TREND REPORT – PUMPKIN

One of the only things that keeps us going as summer comes to an end is that Pumpkin Spice season is upon us. The Pumpkin Spice Latte took over the whole season now expanding beyond going to your local Starbucks. Each season is exciting to see what companies partake in the trend, a now seasonal […]

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LA HOMEFARM

LA HOMEFARM is a neighborhood microgrocery store tucked in the corner on busy Eagle Rock Blvd in Cypress Park. It’s close to other neighborhood favorites Dunsmoor and Bub’s and Grandma (who they do carry!). LA HOMEFARM is owned / run by Lauri Kranz and Dean Kuiper. It is the first brick-and-mortar store from Kranz’s company, […]

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2024 Vertex Award Winners

We won 4 Vertex Awards! We are so lucky to work with our clients and winning some awards along the way doesn’t hurt. The Vertex Awards are the only global competition devoted exclusively to the art of Private Brand package design.The awards are judged by a highly esteemed panel of industry experts from around the […]

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Austin – Tiny Grocer

“Everything is bigger in Texas” might apply to most things in Austin, but not Tiny Grocer. The name says it all. Tiny Grocer is probably one of the smallest in Austin especially compared to the Whole Foods Lamar store and Home Depot size HEBs. Located at the end of busy South Congress sits Tiny Grocer […]

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Austin 10 Year Retreat

2024 marked The Creative Pack’s 10-Year anniversary. To celebrate, we all gathered our cowboy hats and boots (not actually, though we were tempted to grab a pair when we were there) and headed to Austin. We were greeted with a warm Austin welcome at Paperboy. The waiter (we wish we got his name!) brought us […]

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LA Grocery + Cafe

If you didn’t believe Melrose Hill is the next “it” spot, enter LA Grocery + Café, the newest addition to the area. LA Grocery + Café goes beyond just a new trendy market, its goal is to become a neighborhood destination for anyone of any economic status to find exactly what they wanted – making […]

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Cookbook LA on Larchmont

This isn’t our first time writing about Cookbook. However, we thought it is worth it to bring it back to the Microgrocery Series to do a 2.0 version, which is what Cookbook did with their new Larchmont location. Since Jon and Vinny, famous chefs of the LA restaurant scene, bought this once, hole in the […]

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Carla’s Fresh Market

“Fresh” isn’t just a part of the name, and Carla’s Fresh Market isn’t your average neighborhood grocery store. Owner Ariell Ilunga wants to do things differently, and to stand out from the current crop of boutique grocers popping up around Los Angeles. From their hiring practices, to the produce and products they source, Carla’s Fresh […]

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Expo West Trends

It is that time of year again where all your favorite CPG brands gather to show everyone in the industry what new, exciting things are on the horizon that will be hitting grocery store shelves soon. This event is called Expo West. The innovation is endless and overwhelming at times, but there always seems to […]

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TCP On The Irresistible Factor

Our Founder, Danielle Kidney, was featured on podcast The Irresistible Factor. Learn all things CPG from the importance of branding and how it can impact one’s business as well as the challenges and common missteps Danielle has observed within CPG space. Click here to give it a listen!

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