Meet Heather — the OG TCP member. She’s been here since day one, dreaming up the kind of mind-blowing concepts that somehow go from “wait, what if…?” to sitting proudly on grocery shelves. Creative powerhouse? Yup. Strategic brain and copywriter extraordinaire? Also yes. When she’s not building mood boards that spark a thousand ideas, she’s […]
In this episode of DTC Pod, our founder, Danielle, breaks down the behind-the-scenes process of creating packaging that not only looks great but also delivers on function, compliance, and scalability. She covers everything from the earliest stages of design and competitor audits, to the nuances of materials, regulatory requirements, and print production. Danielle shares practical […]
We’re thrilled to announce the launch The Good Collective™ – a new exclusive wellness brand. The Good Collective™ offers clean label, high-quality wellness products made with purpose – for people, planet, and community. In partnership with INFRA, our team has designed 29 SKUs, launching in 3 high-demand wellness categories. Look for The Good Collective™ in 100 INFRA member stores across the nation.
October has a way of reshaping the snack aisle. Shelves trade their neutral tones for bold pops of orange and familiar favorites get a seasonal twist. Whether you’re planning a party, stocking up for trick-or-treaters or just keeping a few favorites on hand, this season turns everyday snacks into something a little more special. This […]
A Modern Refresh That Stays True to Lolly’s Playful Roots When it came time to refresh the Lolly’s brand, our goal was clear: modernize the visual identity while staying true to the playful, premium spirit that sets Lolly’s apart. The result is a bold redesign that’s both refined and joyful — just like the chocolate-covered […]
This year, The Creative Pack celebrates its 11th anniversary! To mark the occasion, Danielle and the team traveled to sunny Santa Barbara for their annual retreat. Sometimes referred to as the “American Riviera,” the city is known for its beautiful beaches, Mediterranean climate, Spanish Colonial architecture and burgeoning food scene—perfect ingredients for a weekend getaway. […]
A trip to the grocery store can be a surprisingly time-consuming proposition—especially for those of us who work in the food business. What might be a quick errand for others often turns into a full-blown field study for us. Always on the lookout for the latest flavor mashups, clever packaging innovations, or that unexpected cult-favorite […]
Nestled in the heart of sunny Santa Barbara, The Eddy is your friendly neighborhood corner store—with a twist. Sure, you can swing by for groceries, gifts, and everyday essentials, but it’s also so much more than your typical convenience stop. The Eddy doubles as a lively community hub, where locals gather for art classes, pop-up […]
Tucked inside iSQUARE in Tsim Sha Tsui, the energetic shopping and nightlife district of Kowloon in Hong Kong, is Market Place. At first glance, it appears much like many small convenience focused grocery stores found in similar locations around the world, but once inside, you will find a bright, spotlessly clean environment that is an […]
Exciting News!We’re honored to have won two Design Skill Awards—a Silver for our work on Fresh Thyme Market’s Facial Care, and a Bronze for Rosie’s Ecomm Cookie Box. Fresh Thyme Market’s Facial Care We’ve partnered with Fresh Thyme Market for over a decade, and this project was a refreshing departure from their established look. While […]
