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Halloween Snacking Grocery Trend Report
October has a way of reshaping the snack aisle. Shelves trade their neutral tones for bold pops of orange and familiar favorites get a seasonal twist. Whether you’re planning a party, stocking up for trick-or-treaters or just keeping a few favorites on hand, this season turns everyday snacks into something a little more special.
This year we’ve pulled together a lineup that is a mix of nostalgic snacks with better-for-you favorites.
First up is Smart Sweet Gummies, a lighter take on classic Halloween candy. They’re well portioned and offer fun without the sugar overload. The individual portions make them easy to hand out, or keep on hand for yourself, and their bright packaging adds a pop of color to your Halloween spread.

For something more familiar, Veggie Chips are stepping up their game. They not only changed the packaging for Halloween, but also changed the whole shape going from their classic straw shape to a ghost. They’re a good thing to have for those who prefer savory snacks during the candy season. They’re ideal for a party spread or a quick handful between doorbell rings.

Fall wouldn’t be complete without something spiced, Favorite Day Pumpkin Spice Trail Mix delivers exactly that. If you’re more into classic candy corn, Favorite Day Candy Corn Crunch Trail Mix blends nostalgic flavor with a modern twist. Favorite Day, Target’s brand, has lots of options for Halloween snacking so something will fit your Halloween spread.


UNREAL Snacks are made with better ingredients and the right amount of sweetness. They bring indulgence without losing sight of better ingredients. They still have all the flavors they usually have, but their packaging makes it a little more fun to buy.

When I try to think of where to get fun snacks for the holiday seasons, I go to Trader Joe’s. They always have something new for the occasion. This year they have Halloween Joe-Joe’s cookies and Ghosts & Bats Fruit Leather Chains. Both are reliable options that fit the season without overdoing it.
Each Halloween snack suits a different craving. Whether you’re filling bowls, gift bags, or your own pantry shelf, these snacks are ready to make October taste the way it should.
