In this episode of DTC Pod, our founder, Danielle, breaks down the behind-the-scenes process of creating packaging that not only looks great but also delivers on function, compliance, and scalability. She covers everything from the earliest stages of design and competitor audits, to the nuances of materials, regulatory requirements, and print production. Danielle shares practical advice on how brands can avoid costly mistakes, streamline their supply chain, and create packaging that stands out both online and on the shelf.

On this episode of DTC Pod, we cover:
1. The importance of packaging in brand perception and sales
2. Process: From initial idea to production-ready design
3. Building a design brief and establishing project scope
4. Competitive reviews and designing for hierarchy and function
5. Balancing creative innovation with must-have regulatory details
6. Collaborating with clients, manufacturers, and printers
7. Prototyping, mockups, and unboxing experience
8. Print technology, material choices, and cost management
9. Regulatory review, legal claims, and compliance essentials
10. Lead times, timeline planning, and pitfalls of rushing production
11. Early-stage packaging vs. scaling up for retail and DTC
12. Lessons learned: common mistakes and strategic tips
13. Pricing, form factor, and packaging design as sales levers

Listen here.