This year, two of our pack designers were fortunate enough to be able to attend The Yellow Conference in the Downtown LA Arts District! Last year our founder, Danielle attended and came back with a wealth of inspiration and good things to share about her time at this amazing women’s conference, you can read more about that here.

“Your Journey Awaits…” were the words leading you into the large urban space, designed with multiple hand crafted yarn sculptures highlighted with lots of natural light. The walls hung with many inspirational quotes and phrases, string lights.

Paola attended Day 1- Yellow was amazing, it was great hearing the different stories each speaker had to share. Jessica Ekstrom’s energy was contagious, I couldn’t stop smiling and laughing. She is the founder of Headbands of Hope, a non-profit organization that gives back to children afflicted by childhood cancer. For every headband sold, one is given to a girl with cancer and $1 is donated to fund life-saving childhood cancer research. Ekstrom shared how she started Headbands of Hope and how she has grown from her mistakes. It was very humbling to hear her talk about her values and the importance of holding on to your purpose, because nothing and no one can change why you started in the first place. I was reminded that every expert that we know and admire was once a beginner. An awesome quote Ekstrom shared, was from the movie Bridesmaids, when Annie was feeling down on herself and Megan says, “I don’t associate with people who blame the world for their problems, you are your only problem. But you’re also your solution”. How true is that!

Yellow reminded me to be surrounded by people like-minded, people that will lift each other up and complement each other to do good! We don’t have to start big, but we have to start somewhere. It’s like how Mother Theresa said, “If you can’t feed 100 people, than feed one”. This quote was on Kirsten Dickerson’s presentation, she runs Raven + Lily, a fair trade & Eco-friendly lifestyle brand. Raven + Lily empowers women through design, they employ over 1,500 marginalized women in Africa and Asia. 

Corey attended Day 2- Overall the day went really fast, I enjoyed all the speakers and was happy to just sit undistracted listening to new ideas and stories while enjoying some coffee. Krysta Masciale from B!g Deal Branding had a great message about core values and I related to her talking about motherhood and how that changed her core values after having her baby last year. I got to meet and talk to Tim Harris, he was very outgoing, happy, lots of good energy with a great outlook on life, “love people–oh yeah!!!. The cute little marketplace had a nice variety of vendors and I was really impressed with the goodie bag and all of the great products that were included! It was really refreshing to go to the Arts District, a place not far from home but somewhere that I rarely have time to go to and be a part of such a great group of woman. If anything I learned to just relax for the day and be grateful for such a great life and job that I am blessed to have!

We are excited to attend next year and to have some of our other team members take part in this great event!

yellowconference.com