The arrival of Fall means two things: Pumpkin Spice season is upon us, and Halloween is right around the corner. Kids everywhere are thrilled for the bounty of sweet treats that await them, but just like the rest of the food industry, Halloween goodies have evolved beyond the fun-sized candy bars of our childhood. Gone are the days of sugary confections filled with high fructose corn syrup and artificial ingredients; a new wave of treats is here—vegan, plant-based, gluten-free, and dairy-free options. Just a few years ago, few would have imagined handing out quinoa crisps, granola bars, or veggie chips to eager trick-or-treaters. This shift in Halloween treats reflects a broader trend towards inclusivity and health-conscious choices, ensuring that the spirit of the holiday can be enjoyed by everyone.

Target’s Good & Gather and Favorite Day lines consistently deliver impressive seasonal products, and their Halloween offerings are no exception. With fun and creative treats like White Chocolate Dipped Mummy Pretzel Sticks and Witches Brew Hot Cocoa Toppers, alongside an assortment of gummies in various shapes, everything is presented in vibrant, eye-catching packaging. Brands such as Unreal, Yumearth, and No Whey! Foods provide healthier versions of the traditional candies that kids know and love. As we welcome this new wave of Halloween treats, it’s evident that our tastes and values are shifting, making trick-or-treating a joyful experience for everyone, regardless of dietary needs.