Mother’s Market Retrofit – Part One.
In the Fall of 2018, the Mother’s Market team asked us to be part of their latest store launch – to inspire, plan, evolve, design, and facilitate a complete retrofit of their new location in Manhattan Beach, CA. Obviously, we were very excited to join forces with this bright & sunny SoCal favorite.
Mother’s Market / a little background on the brand.
Every location is truly a community mainstay for health and wellness. So how do we help Mother’s Market evolve amidst a highly dynamic, ever-changing grocery landscape? By staying true to who they are and honoring the long-standing mission of serving health & wellness to our community.
The Brief / To deliver truth, beauty and goodness throughout the Body Care department.
The Deliverables / Create strategized, well-executed design solutions for the following:
This particular project had a quick turnaround – Concept to Execution in roughly 2 months. Despite the tight timeline, we were still able to custom build both fixtures as well as commission a lovely piece of hand-rendered typography from the talented hand-letterer Jo, from jomygoodness. This customization worked perfectly in the small space, and also gave the design just the right amount of character.
Here’s a quick rundown of our process:
- Align – Timeline & Critical Path, Design, Budget
- Review – Schematic of Department, Collect Assets, etc.
- Discover – Review Competitors, Research Fixture, Merch, Signage & Decor Opportunities
- Creative – Moodboards, Strategy, & Design
- Refine & Rollout – Guide Execution & Implementation to hit launch.
“Shopping for body care, makeup, etc. can be such a personal, intimate experience, so it felt essential to create a safe space for exploring products on your own terms. We wanted to create an environment that’s easy to shop, free from clutter & chaos. Let’s make the customer feel considered, comfortable and at home. We need thoughtful organization at every turn to honor their brand ethos – which, speaking as a Mother myself, is any Mothers dream. From there we made sure every inch of the Beauty & Soap design would celebrate their values, particularly ‘When you are distinctly you, You’re invincible.’ – Danielle Beal, Founder & Director of The Creative Pack
Mother’s Values / Words to live by: