HOW Award Winner!
We’ve won another exciting award in 2014! A HOW International Design Award for Fresh & Easy’s Salad Kits packaging. Perfect for a large lunch or to share at dinner, the salad kits were designed for health conscious adults and families. The product itself is visible through the clear lid, showcasing fresh kale or asparagus and delicious toppings.
The convenient packaging stands out on shelf with a bright green bowl. The label design combines juicy colors with a dark wooden texture, referencing the rustic, mix-it-yourself quality of the kit. An added call-out on the front informs the consumer that the salad is high in fiber or protein.
You can download a press release here