Perfect for holiday snacking or even holiday gifting, Earth Fare Chocolate Truffles are the delicious treat that will make your holiday season that much sweeter! As a line extension within the Earth Fare Market’s private label program, these Chocolate Truffles needed a design that fits within the current branding as well as stand out on their own. In this case, a fun, “giftable” look because of the product themselves. This ensures that these truffles continue to give Earth Fare’s private label a strong branded, cohesive look, while also catching a shopper’s eye when looking at the grocery shelves.

Pattern plays an important roll in Earth Fare’s private label design. Each range has its own unique pattern that relate to the products – whether it is more abstract (like this one) or a more detailed ingredient illustration. For the truffles, we created a pattern that was graphic, fun and also loosely mimicked the shape of a chocolate truffle. The colors are eye-catching and festive. They are color-coded for easy flavor differentiation and ultimate shelf stand out.

Together, they create a bold, colorful range that is perfect for serving and gifting at any holiday party!