Creativity International Awards Winner
We are excited to share that we are the winners of another design awards – Creativity International Awards. We were lucky to win 3 awards in this prestigous competition. RoliRoti’s Butchers Bone Broth range won a Silver Award, while Good Citizens Mac N’ Cheese range and Fresh Thyme Protein Powder both received bronze awards.
Rooted in the Swiss Butcher’s knowledge and heritage, Butcher’s Bone Broth bones are slow roasted to perfection to enhance the flavors, then paired with organic vegetables and simmered for 24 hours to yield a full-flavored, rich and decadent broth.
The Creative Pack created a design that is elegant and clean. The typography and the etched illustration communicate superior quality, appealing to cooks and food enthusiasts. The words “Butcher’s” validates the product range, reinforcing the knowledge of a traditional butcher that knows how to work the meats and choose the best cuts for the right purposes.
Introducing a new food brand – Good Citizens. It calls itself a “people’s food company,” meaning its transparent in its business, product, and ingredient stories. Cultivating a good relationship with its consumers is of the upmost importance to them which means creating healthy, good for you food with no secrets. Good quality food and good business (relationships with both clients and consumers) go hand in hand. It was The Creative Pack’s job to help Good Citizens build its brand from its identity to packaging (first product – two Macaroni and Cheese varieties).
The Creative Pack worked closely with Midwest grocery retailer, Fresh Thyme Farmers Market to develop a sleek bold design for the protein powder range. The range needed to look cohesive with the Fresh Thyme branding but align closer to a fitness, nutrition and wellness design to really speak to its consumers. Fresh Thyme really wanted this range to be unique for the private label brand and stand out amongst its other ranges.
Download the press release here.