The GDUSA Packaging Design Awards celebrate the power of packaging to tell a story, build a brand, elevate the consumer experience, drive purchase, and create a meaningful connection at the moment of truth. Spanning categories from Food & Beverage and Wine & Spirits to Beauty & Personal Care, Luxury, Sustainability, and more, the awards recognize standout packaging design across many different industries.

We’re excited to announce that we received two GDUSA Packaging Design Awards, one for our redesign of San Francisco Bay Coffee and another for our work on INFRA’s The Good Collective Protein Powders.

Overhead of Scattered San Francisco Bay Coffee Products on Peach Surface. Products include French Roast Ground 12oz Coffee Bag, Bay Bridge Blend Whole Bean 12oz Coffee Bag, Organic Rainforest Whole Bean 12oz Bag, French Roast Single OneCup Pod, Bay Bridge Blend Single OneCup Pod, Donut Shop 12 Count OneCup Box, Fog Chaser 12 Count OneCup Box, Fog Chaser Single OneCup Pod
San Francisco Bay Coffee Bay Bridge Coffee 12oz Bag sitting on top of a blue side table next to a cup of coffee
San Francisco Bay Coffee Fog Chaser 12 Count OneCup box next to a cup of iced cofee with milk on top of an orange surface that matches the coloring of the box

For San Francisco Bay Coffee, we were tasked with reimagining the brand’s core packaging to appeal to a premium, high-income millennial consumer while strengthening shelf presence and creating a more cohesive portfolio that better reflects who San Francisco Bay Coffee is today. The result is a packaging system that feels confidently modern yet unmistakably San Francisco Bay Coffee. The redesign honors the brand’s heritage while introducing stronger, more distinctive visual assets, improving navigation across the portfolio, and creating a more intuitive and premium shopping experience.

The Good Collective Organic Plant Protein Powders range with flavors Chocolate and Vanilla, with a sea-green background color.
INFRA's The Good Collective Multi Collagen Protein Powder Collection. On the left is the Vanilla in Yellow then the Pure in Gray and last is the Chocolate in Magenta.

For INFRA, we partnered with their team to create and develop The Good Collective™, a purpose-driven wellness brand offering clean-label, high-quality products made with purpose for people, planet, and community. Together, we developed a range of 29 SKUs across three high-growth wellness categories, including the award-winning protein powder line. The brand was designed to bring together wellness, sustainability, and accessibility within a cohesive identity that feels optimistic, modern, and rooted in community.

We’re honored to have our work on both the San Francisco Bay Coffee redesign and The Good Collective Protein Powders recognized by GDUSA. These awards are also a celebration of the incredible clients we have the opportunity to collaborate with—partners who trust our expertise, embrace the creative process, and work alongside us to build packaging that feels authentic to the brand while bringing something fresh and distinctive to the category. We’re proud of what we created together and thrilled to see both projects recognized for their impact.