It’s quite simple, really. Food brings us together. Great food leads to great conversation that intimate exchange around a table. And that is what Social Kitchen’s is all about.
SK Food Brands came to The Creative Pack with a big task in hand. Design and develop a brand look and feel that matched their mission of delivering an exceptional eating experience worth talking about. The scope of the project included – new logo, brand story, packaging, print-ready artwork, website design, plus countless hours of collaboration between SK Food Brand and The Creative Pack, where both teams have an eye for detail and push for perfection.
“Danielle and the team over at The Creative pack bring a wealth of knowledge when bringing food and packaging together. Translating taste, texture and smell into an object that offers none of those sense is no easy task. However, their artistry delivers a mouthwatering visual that primes you for the eating experience we aim to deliver,” says Ken Fryer, Director of Product Development at SK Food Brands.
The design is inspired by the artistic expression of a beautifully styled culinary plate. The packaging features a mouthwatering scene atop a black textured surface, bursting with vibrant flavor – ready for sharing. Your eye immediately connects with the synergy between food and color. This design system is the cornerstone of the deliciously inventive Social Kitchens brand.
The logo is serious yet friendly and contemporary. A look and feel that makes customers see Social Kitchen’s products as a premium yet accessible offering – something everyone can enjoy!
Overall, this new design is a full-on culinary experience from your freezer aisle. So, the next time you are looking for a meal that will get the conversation started, reach for Social Kitchens. Their culinary team has something for your tastebuds to talk about.
