La Terra Fina

Life is Short, Go For Seconds.

In partnership with Hornall Anderson, we re-ignited La Terra Fina with a dynamic rebrand to set them up for success and a long-term position in the marketplace. Since 1983, La Terra Fina has been making food you’d be proud to call homemade: real, premium, crave-able food that’s at the center of every great get-together.

Their delicious dips and quiches are sold throughout the US, Canada, and Mexico. Consumers truly love the products, but over time La Terra Fina products began to lose impact on shelf as a new wave of clean, conscientious fresh food brands entered the market with more powerful branding & design.

 

Always Handcrafted.


The new word mark represents the human touch that goes into everything they do and make. The handmade letterforms move in a joyous, musical rhythm that represents the personality of the brand while the rubber-stamp seal reinforces La Terra Fina’s long standing commitment to quality. This adds a subtle experiential moment for the consumer.

La Terra Fina is a host-forward brand – made for the consumers who want to spend more time in the moment and less time in the kitchen. We gave them artfully placed watercolor swashes and fresh ingredient photography for an inviting, own-able spirit – chopped, tossed, and ready to share.

 

 

Press + Awards

2021

GDUSA Graphic Design Awards – La Terra Fina Tzatziki Feta Dip

2021

GDUSA American Package Design Awards – La Terra Fina Spinach & Artichoke Frittata

2018

The Dieline – Food Brand La Terra Fina Gets a Dynamic New Makeover For Their Range of Products

2018

World Brand Design Society – Consumer Brand Redesign for Quiches, Dips and Spreads

2018

Packaging Of The World – La Terra Fina Rebrand

2018

GDUSA American Package Design Award – La Terra Fina Dips & Spreads

2018

GDUSA American Package Design Award – La Terra Fina Quiches

2018

Creativity 48th International Print & Packaging Awards – BRONZE – Dips & Quiches Range

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