Gopuff, the fast-growing direct-to-consumer brand launched its first private label program, aptly called ‘Basically’, which includes everything from bottled water to batteries. Basically, whatever you need – they have it!
The initial rollout consisted of 50+ Basically products, with lots of new and exciting products in the pipeline.
Colorful geometric patterning lays the groundwork for this refreshing new private label brand. Each individual product has a strategic mix of colors and symmetrical shapes that illustrate the products key attributes – an essential feature for Gopuff consumers, who typically shop on-the-go via their mobile devices.
The brand name and product titles work in unison by leading with the colloquialism, ‘Basically’. This design system adds an instant playfulness to pack in 3 words or less – pretty brilliant, right? No frills, just an intentional balance of everyday beauty and function.
| 2024 |
GDUSA 2024 Package Design Awards – Basically, Gummies |
| 2023 |
| 2023 |
| 2023 |
| 2022 |
GDUSA Health + Wellness Design Awards – Basically, Paper |
