Tagged as: Grocery Trends

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Is Protein Enough of a Brand Through Line?

06.23.26
Graza Grocery Trends Protein As a Brand Through Line Protein-maxxing CPG Trends David Protein Fiber-maxxing Future of CPG Where is CPG Heading? Consumer Packaged Goods CPG Brand Trends Human Optimization High Protein Trend

For decades, food brands expanded in ways that felt obvious. A yogurt company launched more yogurt. A cereal brand moved into granola. A condiment company stretched into neighboring pantry staples. The logic was simple: stay close to what consumers already trust you for. Categories defined brands, and adjacency determined growth. But something appears to be […]

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Did Someone Finally Build a Better Erewhon? Enter Laurel Supply

06.22.26
Los Angeles Grocery Store microgrocery store Erewhon The Erewhon Effect Laurel Supply Grocery Trends

For years, Erewhon has occupied a category of its own in Los Angeles—a grocery store that has become as much a lifestyle brand as a place to buy food. But a new challenger has arrived in West Hollywood. Enter Laurel Supply, a high-end grocery concept located just two blocks from the recently opened Erewhon West […]

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