Our Founder, Danielle Kidney, was featured on podcast The Irresistible Factor. Learn all things CPG from the importance of branding and how it can impact one’s business as well as the challenges and common missteps Danielle has observed within CPG space. Click here to give it a listen!
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The Earth Fare Crackers design takes a rather basic staple and turns it into a shelf standout, that feels exciting and fun. The bold color palette and graphic pattering, all inspired by the crackers themselves, are the defining features. While from far away the pattern can look like simple color blocking, when up close there […]
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Known as the ultimate hallmark, commercialized, superficial holiday made for buying the stuffed pink teddy bear and overpriced red roses, Valentine’s Day is the ultimate day for love. And though some might roll their eyes, at the end of the day who doesn’t love, love? And why shouldn’t we celebrate that? We shopped around town […]
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Remember the last chocolate-filled bit of your favorite ice cream cone? A’Cappella kept the same crunchy cone, but upgraded it to a melt-in-your mouth creamy truffle center. The design needed to maintain the A’Cappella branding with its playful, bold and colorful design, yet also create a unique look for this new product. With A’Cappella already […]
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Inspired by our recent trip to Sua Superette, who only carries AAPI owned brands (which we love!), we decided to highlight some of our favorite designs we saw in the store. This was a hard one because there was so many to choose from, but here are a few. We had to feature Jing Gao’s, […]
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Our founder, Danielle Kidney, was interviewed for KLS’s Together Talks. Learn how The Creative Pack became The Creative Pack – from Danielle’s journey from working for an agency to creating her own, to how Danielle approaches business as well as the highs and lows of being a business owner. Click here to read the full […]
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Our founder, Danielle, was interviewed in Store Brands Magazine discussing our process on elevating private label packaging. It isn’t just about good design and standing out on shelf, its also understanding who your brand audience as well as what your product environment is. Read and learn more about The Creative Pack as well how to […]
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Tucked away in a nondescript business plaza off of buzzy Wilshire Boulevard in the heart of Koreatown, you will find Open Market. It’s a bit of an odd duck compared to the other businesses, it’s warm and inviting storefront stands in contrast to the drab corporate offices that populate the business park. Not just a […]
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