With two news articles posted today both on Bloomberg & Adweek, the news is officially out...Levain Bakery is expanding beyond their famous bakeries! Found in the frozen section, these pre-baked cookies will begin to roll out in Central Market with the plan to eventually go nation wide. (so exciting for us on the West Coast!)
We were the lucky ones who got to design the packaging for this epic launch and product. Coming in four flavors - chocolate chip walnut, two-chip chocolate chip, dark chocolate peanut butter and oatmeal raisin. The packaging showcases the delicious product front and center - ooey, gooey cookies, do we need to say more? Fun, bold and truly Levain with the electric blue background, the packaging is sure to make a pop, and can be found in the freezer aisle soon! Make sure to grab a box (or four), you will not be disappointed!
Photography by Kate Previte