We are excited to share our newest work with La Terra Fina, a rebrand collaboration and product rollout that has won a Creativity 2018 Bronze Award! Alongside Seattle-based agency, Hornall Anderson, we worked closely with La Terra Fina to create a new look for a long-term position in the marketplace.
From delicious dips to quiches, La Terra Fina has been using quality ingredients to make food you’ll want to share. The consumers love their products, yet often they don’t notice the brand who makes them. The packaging architecture was strategically designed to ensure La Terra Fina gets the credit and recognition it deserves for the real, and delicious food that it is. Inviting, fresh and wholehearted, the design creates the emotion a brand needs to connect with consumers and the longevity to stay relevant to the market.
As the creative lead, Hornall Anderson was tasked with transitioning the dated branding and packaging system into an identity that was focused on the consumer’s experience and enjoyment. It was The Creative Pack’s challenge to apply the new look onto La Terra Fina’s entire line, including current and upcoming products; and to maintain the integrity of the brand for all packaging and branding needs.
The La Terra Fina wordmark is a signature to the dedication to real quality ingredients; it represents the human care that goes into everything they make. The hand drawn letterform moves in a joyous, musical rhythm that represents the inviting personality of the brand. A rubber-stamp like seal reinforces the commitment to quality and the timeless values, giving a small batch, handcrafted-feel.
The design is a composition of watercolor swashes and ingredient photography that are artfully considered around the La Terra Fina signature. Like a poetic dance of ingredients, the photography creates a sense of rhythm and abundance while highlighting the freshness of the product. The ingredients feel as though they’ve been picked up from the market and are being chopped, tossed and thrown together in preparation.
The packaging architecture was strategically designed to ensure La Terra Fina gets the credit and recognition it deserves for the real, and delicious food that it is. Inviting, fresh and wholehearted, the design creates the emotion a brand needs to connect with consumers and the longevity to stay relevant to the market.