Bringing Home the Gold: The Creative Pack attends the 2018 Vertex Awards


Held exclusively, late June The Vertex Awards-Pop-Up Exhibit took place in a Manhattan New York Loft. Overlooking the city, retailers, designers and agency executives came and went to celebrate the work of this year’s private label design.

The exhibit showcased a curated collection of North American honorees from more than 70 global winners in this year’s Vertex Awards. Handing out trophies, awards and champagne, creators of Vertex Christopher Durham & Phillip Russo helped commemorate Vertex Award’s fifth year of honoring private brand packaging design. This year marks the first time U.S. retailers have won either the Best in Show or Publisher’s Choice awards.

The Creative Pack was honored to receive three separate awards for our private label design with Fresh Thyme Farmers Market: 

  • 2018 GOLD Fresh Thyme Fresh Pizza, Fresh A deliciously fresh, ready-to-bake pizza range hit Fresh Thyme stores in 2017. The range ­­includes 4 classic flavors, which are proudly 'free from' artificial ingredients, preservatives, flavors and other bad stuff. This clean-ingredient stance inspired the use of the natural kraft carton to be a dominant feature in the design. The other key element is an interactive product window, brought to life with an illustrative pizzeria tabletop scene - resulting in a design that is effortless, approachable, and very eye-catching. 

 

  • 2018 BRONZE Fresh Thyme Freeze Dried Fruit, Packaged Goods A fun new brand created for kids under the Fresh Thyme label, Tasty Tykes brings to life the iconic tractor as a cute animated mascot. The design uses similar design cues to the original Fresh Thyme brand, while introducing brighter colors and kid friendly fonts as well as new characters to create a light-hearted design that appeals to both kids and moms.

 

  • 2018 BRONZE Fresh Thyme Tasty, New Brand New to Fresh Thyme stores, the Freeze Dried Fruit range is made with 100% Real Fruit and no artificial anything! The giant fruit illustrations grab your attention while also creating a charming backdrop for each product title. This billboard style approach to illustration creates an impactful design that is pure and vibrant, just like the product – plus, it makes the product a breeze to navigate on shelf! 

Echoed amongst all honorees: the importance to create bold and innovative designs. “It’s critical for companies today to be more thoughtful when designing private brand products, especially in an e-commerce environment,” said Carrie Mesing, senior director of Private Brands at Fresh Direct “In order to compete, it’s important to stand out from both national players and small artisan companies. To help customers better understand the value proposition of our private brand products immediately, we make the key attributes of our products clear through thoughtful packaging and labeling efforts.”

The Creative Pack left honored and inspired to be invited to an event with such talent and innovative minds. We look forward to continue the creative work that we do and play our part in the evolution of private label package design!

To learn more about the Vertex Award Gala click here.