The Creative Pack worked alongside agency, Beach House Group to redesign the packaging for Target exclusive brand, Antsy Pants. A brand of Build & Play playhouse kits for kids that allow for limitless imagination. The design needed to strengthen Antsy Pants core values - to inspire creativity and encourage active play.
Each box features a photograph of the build and play set inside, while creating an illustrative world around the kit, as if in the kid’s imagination.
Download press release here.