Its already looking out to be another succesful year for us at The Creative Pack. The Vertex Awards is an international competition for private label packaging design. Last week, the Vertex 10th Anniversary Edition Awards was announced, and we won 3 awards for our work with Fresh Thyme Farmers Market!
We won two bronze awards - one for Fresh Thyme's Freeze Dried Fruit Range and another for Fresh Thme's Tasty Tykes Kids' Food Range. The big winner, was a gold award for Fresh Thyme's Fresh Pizza Range.
VERTEX GOLD WINNER
Fresh Thyme Pizza
A deliciously fresh, ready-to-bake pizza range hit Fresh Thyme stores in 2017. The range includes 4 classic flavors, which are proudly 'free from' artificial ingredients, preservatives, flavors and other bad stuff. This clean-ingredient stance inspired the use of the natural kraft carton to be a dominant feature in the design. The other key element is an interactive product window, brought to life with an illustrative pizzeria tabletop scene - resulting in a design that is effortless, approachable, and very eye-catching.
VERTEX BRONZE WINNERS
Fresh Thyme Tasty Tykes Range
A fun new brand created for kids under the Fresh Thyme label, Tasty Tykes brings to life the iconic tractor as a cute animated mascot. The design uses similar design cues to the original Fresh Thyme brand, while introducing brighter colors and kid friendly fonts as well as new characters to create a light-hearted design that appeals to both kids and moms.
Fresh Thyme Freeze Dried Fruit Range
New to Fresh Thyme stores, the Freeze Dried Fruit range is made with 100% Real Fruit and no artificial anything! The giant fruit illustrations grab your attention while also creating a charming backdrop for each product title. This billboard style approach to illustration creates an impactful design that is pure and vibrant, just like the product – plus, it makes the product a breeze to navigate on shelf!
Download the press release here.